leads and salesto.

The Key to Higher Quality is Higher Quantity
Herbert Lui does marketing for clients such as , , and . He is the author of a free guide to
online. This post was originally published on .
When Kobe was developing his jumper he’d spend his offseason making 2,000 shots a day. Not taking. Making.
— Chad Ridgeway,
I was recently reminded of a simple general principle to operate by, especially for those of us in the early phases of mastery or wanting to expose ourselves to high-growth opportunities: Quantity trumps quality.
Let me elaborate: quantity should be a higher priority than quality, because it leads to higher quality. The shorter path to maximized quality is in maximized quantity, and executing on the feedback after each finished product. (Some may say that this is a less refined form of deliberate practise.)
As David Bayles and Ted Orland write in :
The ceramics teacher announced on opening day that he was dividing the class into two groups.
All those on the left side of the studio, he said, would be graded solely on the quantity of work they produced, all those on the right solely on its quality.
His procedure was simple: on the final day of class he would bring in his bathroom scales and weigh the work of the “quantity” group: 50 pounds of pots rated an “A”, 40 pounds a “B”, and so on.
Those being graded on “quality”, however, needed to produce only one pot — albeit a perfect one — to get an “A”.
Well, came grading time and a curious fact emerged: the works of highest quality were all produced by the group being graded for quantity.
It seems that while the “quantity” group was busily churning out piles of work—and learning from their mistakes — the “quality” group had sat theorizing about perfection, and in the end had little more to show for their efforts than grandiose theories and a pile of dead clay.
It’s easy to get caught up in analysis paralysis
I’d recently watched , who says he would rather spend more time focusing on 14 tracks rather than spreading them across 40. But even in 2007, when the interview was conducted, West’s skills and vision for music production were already on a much higher level than the majority of people are with anything.
Lock yourself in a room doing five beats a day for three summers. That’s a different world like Cree Summer’s. I deserve to do these numbers!
— Kanye West, Spaceship
In his song , West claims that early on in his career, he made 5 beats everyday for 3 summers. That means the majority of his learning was done through a quantitative measure.
This “quota” type is a very tangible goal that has been applied, to much success, outside the domain of music and athletics.
Perfecting your skills with experience
A young lady named Karen Cheng learned to . Did she spend hours deciding on the perfect dance or studying the perfect models?
Nope. She simply told herself she would dance everyday. Comparing Day 1 to Day 365 is absolutely remarkable. S this opened up the opportunity to gain feedback from other dancers.
As some dude named Bill Gates once said, “Most people overestimate what they can do in one year and underestimate what they can do in ten years.”
This isn’t the first time Karen developed a skill through structured process and quantity. While she was a project manager for Microsoft, she realized she wanted to become a designer. She details how she became a full-time designer at E essentially, she would rush home after work everyday to master the design skills necessary to land a design gig.
A young lady named Jennifer Dewalt wanted to learn how to build a website. Did she spend years looking for the perfect one to model?
Nope. She simply paid for a co-working space and took a stab at. I’m under the impression that she spends the majority of her day on this initiative, and so doesn’t have another job to answer to. (Keep in mind that this option still is much more frugal than paying thousands in tuition for “hacker school” AND leaving your job to do it.)
The co-working space was a great call, as it removes a lot of distraction. In case you need more leverage, find a friend to be an accountability partner or use
and punish yourself for not meeting your goals.
…if you’re just starting off or entering into that phase, you’ve gotta know it’s totally normal and the most important possible thing you can do is do a lot of work. Do a huge volume of work. Put yourself on deadline, so every week, or every month, you know you’re going to finish one story.
You create the deadline. It’s best to have somebody who’s going to be waiti somebody who’s expecting it from you, even if it’s not somebody who pays you, but you’re in a situation where you have to churn out the work.
It’s only by actually going through a volume of work that you’re going to catch up and close that gap, and the work that you’re making will be as good as your ambitions.
As Ira Glass , the best way to refine your craft is to create a huge volume of work. Not to create the most perfect piece you can, but to create many pieces of work.
If at first you don’t succeed…
Don’t get stuck trying to get it right the first time. Instead, start making one or two things everyday.
You’ll eventually figure out how to get feedback and improve (I’ve got a post coming up on that in a few days,
to make sure you don’t miss it!), but the internet is a great source of advice and exposure to better work (which you can compare your own to).
If you’re writing, write
or structure out
per day. If you’re designing, do one of Cheng’s tasks in sequence daily, or build a website everyday like Dewalt. If you’re picking up an instrument, practise a piece of music 12 times (or 5 times if you’re short on time) before putting it down for the day.
Once we have something to focus on and maximize, it’s easy to rally the resources necessary to do it. So make it easy. Name a quantity right now, and aim for it daily. Keep your eyes peeled for feedback sources. Watch yourself grow, improve, and produce higher quality work naturally.
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Date posted: April 20, 2015
Have you seen the recent TV commercial for Allianz car insurance? If not, look out for it. It rates very highly for cringeworthiness. And is a very good example of why it’s smarter to generate your leads online. Is it just me, or is it rubbish? The commercial features that tired old scenario of the [...]
Date posted: January 7, 2015
Hungry for bright ideas of how you are going to win lots of extra customers in 2015? Here’s some free food for thought from the team at Leads to you. Hopefully you’ll find it stimulating – and you might even find yourself laughing. Fun is bad for business – discuss Back in the early years [...]Binding of 4-methylumbelliferyl beta-D-galactosyl-(1 leads to 3)-N-acetyl-beta-D-galactosaminide to peanut agglutinin. Characterisation and applica...
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FormatSummarySummary (text)AbstractAbstract (text)MEDLINEXMLPMID ListChoose DestinationFileClipboardCollectionsE-mailOrderMy BibliographyCitation managerFormatSummary (text)Abstract (text)MEDLINEXMLPMID ListCSVCreate File1 selected item: 6832161FormatSummarySummary (text)AbstractAbstract (text)MEDLINEXMLPMID ListMeSH and Other DataE-mailSubjectAdditional textE-mailAdd to ClipboardAdd to CollectionsOrder articlesAdd to My BibliographyGenerate a file for use with external citation management software.Create File
1983 Mar 15;131(2):453-60.Binding of 4-methylumbelliferyl beta-D-galactosyl-(1 leads to 3)-N-acetyl-beta-D-galactosaminide to peanut agglutinin. Characterisation and application in substitution titrations., , , , .AbstractBinding of 4-methylumbelliferyl-2-acetamido-2-deoxy-3-O-(beta-D-galactopyranosyl) beta-D-galactopyranoside [MeUmb beta Gal(beta 1 leads to 3)GalNAc] to peanut agglutinin was characterized by equilibrium dialysis and by measurement of the increase in ultraviolet absorption or fluorescence of the chromophoric glycoside upon continuous titration with excess of the lectin. All data in the 4-30 degrees C range correspond to delta G = -(26.5 +/- 0.1) kJ mol-1, delta H = -(58.4 +/- 2) kJ mol-1 and delta S = -(107 +/- 8)J mol-1 K-1. Values of the association constants are e.g. K = 2.5 X 10(5) M-1 at 4 degrees C and K = 4.5 X 10(4) M-1 at 25 degrees C. MeUmb beta Gal(beta 1 leads to 3)GalNAc was used as an indicator ligand to determine K values for nonchromophoric carbohydrates by continuous displacement titrations, measuring either fluorescence or difference in absorption of the indicator. The data were analyzed in terms of the general expression for a non-ideal indicator system (as detailed in the appendix). Thus, the values of K are not underestimated. They are K = 4.8 X 10(3) M-1 for methyl alpha-D-galactopyranoside [Me alpha Gal], 2.0 X 10(3) M-1 for methyl beta-D-galactopyranoside [Me beta Gal] and 4.7 X 10(3) M-1 for lactose [Gal(beta 1 leads to 4)Glc], all at 14.5 degrees C. The MeUmb difference absorption spectra resulting from binding of the lectin with MeUmb beta Gal(beta 1 leads to 3)GalNAc and MeUmb beta Gal(beta 1 leads to 4)Glc are larger than for MeUmb beta Gal and MeUmb alpha Gal. These observations are consistent with the extended nature of the combining site of peanut agglutinin.PMID: 6832161
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