翻译英语短文 Will Smith is famous for his movies.He_百度知道
翻译英语短文 Will Smith is famous for his movies.He
very crazy.I told them I wanted my name 40 meters high,this is so fantastic.
Will-who had made the most money in Hollywood spent alomst an hour talking to the thousands of excited fans who came all the way to see him though it was;Oh;s crazy that he was touched greatly
by the warm welcome from his fans
He said that he judged the quality of the material by how it was liked by people ,So he thought
that was very.
The &quot,you know，谢谢拉;Men in black&quot,and they chose his movies over a lot of others movies,also make a deep impression upon the married actor, but unexpectedly falls in love with one
of them求各位老师翻译.Y star was deeply moved and said .people worked hard to make a living and then on a Friday night theyW-I-L-L S-M-I-T-H&quot,&quot,Will plays a man with a secret who stars out to set himself free by changing the lives of seven strangers!&quotthinks it&#39?It&#39,&quot.
Hs beautiful！;
In his new movie
我有更好的答案
虽然这是一个寒冷的一天成千上万的花alomst。请问谁曾在好莱坞最赚钱的一个小时的交谈激动的球迷一路走过来看到他？它的美丽，你知道我告诉他们，是这样的话fantastic。已婚的演员时：“哦！”在他的新电影.s它的疯狂，他们选择了别人的电影有很多，它是如何被人喜欢的人努力谋生。“黑”明星男性深受感动，然后在一个星期五的晚上，我希望我的名字高40米，“威尔·史密斯”，巨大的字母，非常疯狂，他被感动了他的球迷的热烈欢迎他说，所以他的电影他认为这是非常，也进行了深刻的印象，他判断材料的质量威尔·史密斯是著名的为他的电影，他们去看电影了，威尔扮演一个男人星级自己改变生活的七个陌生人的秘密，说.You看到了吗
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出门在外也不愁10 Steve Jobs Marketing Lessons and his Famous Marketing Quotes
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&raquo Steve Jobs Marketing Lessons: 10 timeless lessons he’s taught us and his most famous marketing quotes
Steve Jobs Marketing Lessons: 10 timeless lessons he’s taught us and his most famous marketing quotes
Por Camila Villafa?e | Blogger at
“Here’s to the crazy ones, the misfits, the rebels, the troublemakers, the round pegs in the square holes… the ones who see things differently — they’re not fond of rules… You can quote them, disagree with them, glorify or vilify them, but the only thing you can’t do is ignore them because they change things… they push the human race forward, and while some may see them as the crazy ones, we see genius, because the ones who are crazy enough to think that they can change the world, are the ones who do.”- Steve Jobs, Think Different (1997)
Steve Jobs not only represents a brand, but actually a generation of users who follow in the footsteps of his creativity. The impact that Jobs has had on everyone’s lives can never be overestimated. Although you’re not always aware of it, his innovations have affected everything around you, from movies, to computers, music and mobile phones.
A lot of people still keep asking: “Why is Apple such a successful brand?” In order to answer this question, we should remember some of
Steve Jobs’ quotes, when he was just a young visionary:
“Marketing is about values. It’s a complicated and noisy world, and we’re not going to get a chance to get people to remember much about us. No company is. So we have to be really clear about what we want them to know about us.”
And boy, was he right about what we remember! Not only were his products iconic, but they’re also his legacy. The key to Jobs’ success is a combination of quality, innovation, and market strategies that were designed extremely carefully. They were so effective that Apple managed to reinvent products that were already available on the market, and got consumers to think they had never seen anything like them before.
Steve Jobs not only reinvented Apple, but he redesigned and marketed thousands of products that were actually already on the market (e.g. mp3 players). Steve was so brilliant, that even when he was fired from his post as CEO of Apple, it didn’t stop him from returning to his post the second time, and this time increasing their sales.
Steve Jobs Marketing Lesson #1: MAKE A GREAT PRODUCT.
Since 1981, we’ve observed success, strategy, inspiration, and innovation. Very few entrepreneurs have managed to accomplish what Steve Jobs did: create an excellent product. From its performance, to the physical space each one occupies, the design, and the beautiful box it comes carefully wrapped in- when you buy an Apple product you know what to expect. For Jobs: (and thousands on his team, of course! After all, Rome wasn’t built in a day, or alone!) product quality comes first and not just a great packaging and excellent marketing strategies. The key is that the product is excellent. In his own words:
“It’s not about pop culture, and it’s not about fooling people, and it’s not about convincing people that they want something they don’t. We figure out what we want. And I think we’re pretty good at having the right discipline to think through whether a lot of other people are going to want it, too. That’s what we get paid to do. So you can’t go out and ask people, you know, what the next big [thing.] There’s a great quote by Henry Ford, right? He said, ‘If I’d have asked my customers what they wanted, they would have told me ‘A faster horse’.”
Steve Jobs Marketing Lesson #2: Don?t Sell Products, Sell Dreams.
Apple’s strategy involves selling their consumers a global package of dreams, personal experiences, and status, and it makes almost all other products go unnoticed if they don’t carry the Apple logo.
As we said before, Apple managed to reinvent products that were already on the market. You know when you buy an Apple product, you’re not only buying a great piece of modern technology, you’re buying a little piece of ideology to put in your pocket. By carrying it, you adopt the visions that Steve Jobs had: dreams can be fulfilled, take a position in life and stand up for it, don’t squander your life living by someone else’s rules. Be true to yourself. Apple is different from all other brands because for Steve Jobs, consumers weren’t just consumers, they were people. People with dreams, hopes, and ambitions, and he got Apple to create products to help them achieve their dreams and goals.
Apple has always been innovative, from their products to how they market their message. An example is when they launched their famous Apple commercial &#” (which we can see below). It demonstrated why 1984 wasn’t like&#″ after it came out. It was like some sort of marketing-event, where the campaign itself was so revolutionary that the media even covered it like an event.
Steve Jobs Marketing Lesson #3: Focus on the Experience
Think different. Think like Nike and Apple. Focus on creating a universe of sensations, experiences, and values that the person gets when they buy your product. Analyze how it feels to use and buy your products, and think about what you need to improve, and what you need to focus on. When you purchase your Apple MacBook Air, you’re not only buying a computer where you can do your work, edit
pics/videos, and connect with your friends. You’re buying Apple’s belief that people with passion can change the world and make it a better place.
In Nike’s case, they do sell a commodity, but when you think Nike, you think about the whole experience. When we say Nike, it doesn’t feel like we’re talking about a fleet of factories with the best calibrated machines or a company that just sells shoes, it feels like we’re talking about a lifestyle. Nike represents passion, crossing your limits, training, enduring and accomplishing your goals. Nike doesn’t even mention selling shoes in their ads, and that’s the key to their success.
Steve Jobs Marketing Lesson #4: Turn Consumers Into Evangelists, Not Just Customers.
One of Apple’s most important strategies is getting the consumer to want to recommend the brand, and without being paid for it. Like other iconic brands such as Harley Davidson, (the great motorcycle company that doesn’t just sell bikes, but rather a subculture, and a lifestyle); Apple users are advocates, sponsors, and fans of the brand. We’ve seen it in the classic fight between designers: which is better for designing computer graphics, Mac or PC? IPhone users preach that its the only option for cellphones all the time, right? Apple users are like evangelists who represent a way of thinking, a new generation, and a mission, something bigger than themselves. They’re part of the team and understand the vision of the company. Sidenote, while Apple managed to get their customers to be really loyal in the most profitable way, that is, by turning them into fans, Harley Davidson meanwhile, actually got them to take it even further: the consumers choose to tattoo themselves with the brand’s logo as a symbol of membership and belonging. Now we’re talkin about brand power!
Steve Jobs Marketing Lesson #5: Master the Message, (and now that we’re on the subject, the delivery too).
You can have a great product but if communication fails, it’s like watching a stand-up comedian do a gig in a completely different
language. Jobs gave us some of the best speeches in corporate history. He preached against PowerPoint presentations, saying you only have to use them when it’s really necessary. Mastering the topic, the message, and knowing how to present it without visual aids, speaks much more than a cute drawing created with some elegant color scheme. For large groups, PowerPoint is excellent but Jobs hated when people brought in presentations into meetings, because he saw it as a sign that they didn’t completely dominate the topic they were presenting.
Steve Jobs Marketing Lesson #6: Decisions should be Made by a Group, Not a Committee
No wonder there aren’t any monuments of committees. Important decisions should be made by a group designated to decision making.
A small group who trusts in each other and in their instincts because they are all immersed in the company’s objectives. You should always encourage the team to discuss ideas, but then only leave those most suitable to make the final decisions.
Steve Jobs Marketing Lesson #7: Find an Enemy
Think about Coca Cola versus Pepsi and all their media battles over time. Make it clear who the enemy is, and try to get people to take a side. Choosing sides is part of human behavior and was introduced as an idea by the French social psychologists Gabriel Tarde and Gustave Le Bon. The herd mentality or mob mentality is what happens when the collective consciousness occurs in a group of people influenced and pressured by the masses to adopt certain behaviors, follow trends, and/or purchase products. The desire to belong and to explain the disorder of the world makes consumers feel better about belonging to the ideology of a brand that matches their own thoughts and values. If you don’t stand up for what you believe in, you’ll go unnoticed. And what better way to state what you believe in, than stating clearly what you DON’T believe in?
Apple is well aware of this, so obviously so are its users, and you know it’s been made clear exactly who the enemy is: Bill Gates and what Microsoft brought to market, as Jobs puts it: bad taste. The biggest enemies of Apple are, complexity, lack of good taste, and conventional thinking, all aspects that Jobs made abundantly clear, that Microsoft possesses. Jobs stated: – “The only problem with Microsoft is they just have no taste. They have absolutely no taste. And I don’t mean that in a small way, I mean that in a big way, in the sense that they don’t think of original ideas, and they don’t bring much culture into their products.”
For Jobs, an important part of the development of a product is the aesthetics, and that the homogenous design that represents the brand is a style that you find in absolutely all of their products.
Steve Jobs Marketing Lesson #8: Keep the Design Simple, and when you Get there, “simply it even more”.
It’s the essence of the coveted Apple products. No other competing product beats their level of simplicity. From the user experience to its aesthetic design and delicate work put in to make their products intuitive. So, one thing is absolutely clear: less is more.
Steve Jobs Marketing Lesson #9: You don’t have to be the first, but “you’ve got to be the best”.
As we’ve mentioned a few times, Apple didn’t invent MP3 players, Smartphones, Tablets or computers. However, they did redefine and invest all their efforts to create a world where their products gave us a before and after of new technology. Eventhough other competition was already on the market, Apple took those same products and improved the user experience, navigability, weight, packaging, and distribution channels. They achieved better design, size, they listened, paid attention, and managed to design products that are super convenient to carry with you everywhere you go.
Steve Jobs Marketing Lesson #10: Innovate or Die
Steve Jobs knew that the key was diving into the user experience and identifying what they need, and what they want. Thinking outside the box, and constantly providing products and services that meet those needs. Apple remains a precursor in the current market, and has recently launched some apps that measure your health and can automate your home with its new iOS 8.
The IOS 8 operating system was presented by Tim Cook at conference number 25 for enterprise developers, according to Reuters. The software includes, among others, HomeKit and HealthKit, perfecting the comfortable, simple and practical lifestyle that Apple seeks to provide with their products. Healthkit allows users to control their health and provides them with a data base where their information is recorded along with their info from other fitness related applications. HomeKit, meanwhile, allows the user to control their locks, lights, garage doors, etc.. from the device.
From the Genius Bars to Apple Stores, the vision and personal beliefs of Steve Jobs are alive in the legacy of the coolest products, whose sales efforts reach even the packaging. He believed that you don’t only have to innovate, but you’ve got to think and dream big, believe in something and then fight for it. And if you want to stand out in a highly competitive market, you need to take risks, but mostly you need to be different or else you’ll just blend in with the rest.
“Think Different”
“Here’s to the crazy ones, the misfits, the rebels, the troublemakers, the round pegs in the square holes… the ones who see things differently — they’re not fond of rules… You can quote them, disagree with them, glorify or vilify them, but the only thing you can’t do is ignore them because they change things… they push the human race forward, and while some may see them as the crazy ones, we see genius, because the ones who are crazy enough to think that they can change the world, are the ones who do.”- Steve Jobs, Think Different (1997).
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Tags: , , , , , , ,A motivational strategy that parents can employ with
their kids, is to frame tasks and responsibilities in the context of what the
end benefit is for them. I call this strategy WIIFM
(“What’s in it for me?”).
When a teen can combine an understanding of WIIFM with
a sense of passion about achieving a goal, barriers will start to fall away. At
our teen summer camps, we arrange an event near the end of the 10-day session
that helps campers identify an important life goal and mentally break through
their biggest barrier to achieving the goal.
We pass around 12-by-12-inch pine boards. We tell
campers that this activity is not about breaking a piece of wood. It’s about
how you can get what you want in your life. It’s about breaking barriers to
grab on to your goals.
They have the power to break through any barrier. It
has nothing to do with body size or physical condition. The skinniest, smallest
teens will break through the board almost as easily as the big ones.
We talk to the campers about the reasons they might
have had for not reaching their goals in the past. Maybe they got lazy and
decided it wasn’t worth the effort. Maybe they failed and let their fear of
failure hold them back. But this exercise is about putting the past where it
belongs. Today is about making new choices.
By this point in the program, we ask them to think of
the goal they’ve set for themselves and write their goals on the boards. Then
they write the possible obstacles which may hold them back on the opposite
sides. An inch of pine now stands between them and their dreams.
The facilitators and their teammates gather around.
The support is strong. One by one, they break through the barriers and grab
their goals! All around us teens are laughing, crying, hugging, and holding up
the broken pieces of their boards. The confidence shown on their faces is
beautiful.
While arranging such an activity in one’s home is
almost unrealistic for parents, the value of helping a teen break through a
personal barrier simply by being there as moral support can not be
overestimated. More help for parents in the form of videos and articles is
available at our website, in our blogs and in a monthly e-newsletter.
1.The 12-by-12-inch pine boards are used as
_________________.
A. materials to test one’s muscles
B. signs of goals in one’s life
C. assessments to show one’s progress
D. symbols of barriers in one’s life
2.We can learn from the passage that through the event
the campers _________.
A. become
hard-working&&&&&&&&&&&&&&
B. get moral support&
C. gain
confidence&&&&&&&&&&&&&&&&&&&
D. set right goals
3.Which is the best title for the passage?
A. The Power of
WIIFM&&&&&&
&&&&&&&B.
What’s in It for Me
C. The Importance of
Goals&&&&&&&&&&&&
D. Motivational Strategies
4.The passage is intended for _____________.
A. teens &&&&&&&&&&&&&&&&&&&& B.
parents &&&&&&&&&&&&&&&& &&&&C.
campers &&&&&&&&&&&&&&&& &&D.
Tutors
How often one hears children wishing they were grown-ups, and, old people wishing they were young again. Each age has its pleasures and its pains, and the happiest person is the one who enjoys what each age gives him without wasting his time in useless regrets.Childhood is a time when there are few responsibilities(责任) to make life difficult. If a child has good parents, he is fed, looked after and loved, whatever he may do. It is impossible that he will ever again in his life be given so much without having to do anything in return. What’s more, life is always giving new things to the child——things that have lost their interest for older people because they are too well known. But a child has his pains: he is not so free to do
he is repeatedly being told not to do something, or being punished for what he has wrongly done.When a young man starts to earn his own living, he can no longer expect others to pay for his food, his clothes, and his room, but has to work if he wants to live comfortably. If he spends most of his time playing about in the way that he used to as a child, he will go hungry. And if he breaks the laws of society as he used to break the laws of his parents, he may go to prison. If, however, he works hard, keeps out of trouble and has good health, he can have the great happiness of building up for himself his own position in society.【小题1】According to Paragraph 2, the writer thinks that &&&&&&&&&.A．life for a child is fairly easyB．a child is always loved whatever he doesC．if much is given to a child, he must do something in returnD．only children are interested in life【小题2】The main idea of the passage is that &&&&&&&&&&&.A．life is not enjoyable since each age has some painsB．young men can have the greatest happiness if they work hardC．childhood is the most enjoyable time in one’s lifeD．one is the happiest if he can make good use of each age in his life【小题3】The paragraph following this passage will most probably discuss &&&&&&&&&&.A．examples of successful young menB．how to build up one’s position in societyC．joys and pains of old peopleD．what to do when one has problems in life
From Monday until Friday most people are busy working or studying, but in the evenings and on weekends they are free to relax (放松) and enjoy themselves. Some watch TV others take part in sports. It depends on individual interests. There are many different ways to spend our spare time.Almost everyone has some kinds of hobbies. It may be anything from collecting stamps to making model airplanes. Some collections are very expensive, but others don’t cost anything at all. Some collections are
others are valuable only to their owners.I know a man who has a coin collection worth several thousand dollars. A short time ago he bought a rare (稀有的) fifty cent piece worth $250! He was very happy about his buying and thought the price was reasonable (合理的). On the other hand, my youngest brother collects matchboxes. He has almost 600 of them but I doubt (怀疑) if they are worth any money. However, to my brother they are very valuable. Nothing makes him happier than to find a new matchbox for his collection.That’s what a hobby means, I guess. It is something we like to do in our spare time simply for the fun of it. The value in dollars is not important, but the pleasure it gives us is.【小题1】The underlined word “individual” in the first paragraph most probably means____ .A．differentB．strangeC．secretD．one's own【小题2】In the writer's opinion, ____.A．all hobbies are very expensiveB．some hobbies don't cost anythingC．hobbies are worthlessD．hobbies are valuable to everybody【小题3】Something that one enjoys doing in one's spare time is a____ .A．jobB．pleasureC．hobbyD．habit【小题4】Which of the following statements (陈述) is NOT true?A．The writer's brother has a large collection of matchboxes, which makes him very happy. B．We collect a subject in our spare time simply for the fun of it.C．The pleasure that a hobby can give is important.D．To have a hobby means to spend a lot of money.
One night recently , I was driving down a two-lane
highway at about 60 miles an hour . A car approached from the opposite
direction at about the same speed . As we passed each other , I caught the
other driver’s eye for only a second . I wondered whether he might be thinking
, as I was , how dependent we were on each other at that moment . I was relying
on him not to fall asleep , not to be put off by a phone conversation, not to
cross over into my lane and bring my life to a sudden end . Though we had never
spoken a word to each other , he relied on me in just the same way .
Multiplied a million times over, I believe that is the
way the world works . At some level , we all depend upon one another .
Sometimes that dependence requires us simply not to do something like crossing
over the double yellow line . And sometimes it requires us to act cooperatively
, with friends or even with strangers .
As technology shrinks our world , the need increases
for cooperative action among nations . In 2003, doctors in five nations were
quickly organized to identify the SARS virus , which saved thousands of lives .
The threat of international terrorism has shown itself to be a similar problem,
one requiring coordinated action by police and intelligence forces across the
world . We must recognize that our fates (命运) are not
ours alone to control .
In my own life , I’ve put great stock in personal
responsibility . But , as the years have passed, I’ve also come to believe that
there are moments when one must rely upon the good faith and judgment of others
. so , while each of us faces the case of driving alone down a dark road , what
we must learn is that the approaching light may not be a threat , but a shared
moment of trust .
1.The author considers &&&&&&&&very
important .
A．driving alone on a dark
road &&&&&&&&&&&&&& B．independence of people
C．cooperation to identify
SARS virus &&&& D．shared trust
and cooperation
2.The author said that they depended on each other in
the same way because &&&&&&&&.
A．the approaching car was
very dangerous
B．they both drove their car
at a terrific speed
C．he might be killed out of
the other’s careless driving
D．it was dark and the road
was not wide enough
3.From the second paragraph ,we know the author drew
the important lesson from &&&&&&&&.
A．only one experience &&&&&&&&& B．many similar experiences
C．a driver on a dark road &&&&& D．many friends and strangers
4.The need for cooperation increases because &&&&&&&&.
&A．peoples’
fates can’t be controlled by themselves
B．the SARS virus spread
quickly
C．terrorism can happen
everywhere
D．the world has become
smaller
5.We can infer from the last paragraph that the author
has &&&&&&&&.
A．believed in one’s own personal
responsibility
B．counted upon himself
alone in everything
C．had no trust in others’
good faith and judgment
D．had a change on his
viewpoint of life
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