求做英语翻译员的要求这段字

谁可以帮忙把下面这段文字翻译成英文,我速求,最准确答案100分
谁可以帮忙把下面这段文字翻译成英文,我速求,最准确答案100分
为了适应我国社会经济发展进程,航空业的发展一直有着举足轻重的地位,更好的使航空业具有更强的竞争能力,必须通过个航空公司之间的互相合作才得以实现。而对于中国航空公司而言,必须从小到大,从大到强的发展道路,这才是立足全球航空运输业参与竞争的必由之路。本文主要介绍了国外航空公司的合并及合并原因,充分说明合并后的优势所在。随后通过对我国航空公司合并的分析,关于合并后的优缺点所在,提出意见,后做出总结。

还有这两个词语
航空公司合并 航空并购
The aircraft industry plays a great role in our country&s social and economic development progress. The mutual cooperation of all airlines is probably to give the aircraft industry sronger competitive capacity.For Chinese airlines, the road to development, which is called from small to large and from large to srong, is the only way that the Chinese airlines participate in the international competition of Air Transport industry.This text introduced the merger and its reason of foreign airlines, and tried to describe the advatanges of the merger. Then the essay analysed the meger of Chinese airlines and its advantaged and disadvantaged. At last, the text made a conclusion and gave some suggestions.
提问者 的感言:谢~~ 满意答案
In order to meet the process of social economic development of our country, there is a very important position all the time in the development of aviation industry, better making the aviation industry have stronger competitive power, realize through working in coordination between an airline. And for China Airline Company, must be from small to large, from great to the strong development path, this&s base on the only way of participating in competition of transport service of global aviation. This text has mainly introduced the amalgamation of the foreign airline and amalgamation reason, fully explain the advantage after amalgamating. Pass to the analysis that our country&s airline amalgamates subsequently, the of pluses and minuses regarding after amalgamating, put forward the suggestion, and then summarize. There are these two words The airline amalgamates Aviation merges


thank you
提问者 的感言:谢
其他回答 (6)
航空公司合并
Airlines merger
航空并购
Airline mergers and acquisitions
晕,是用翻译软件做出来的,你可以用
谷歌金山词霸合作版 做翻译,但需要调整下语法结构,一楼的翻译有些不通
Air industry is very important nowadays , in order to keep pace with the economic development of our country , we should better the competition power of the Air industry ,and it is necessary to cooperate to fulfill that dream. 
For the Air companies in China , we should follow the method , that is develop from
to large , and grow more and more strong at the end , that is the key to paticipate international air transport competition. This article mainly introduce cooperate and the reason
for that in foreign air companies , and its advantages . At the end , the author myself analyze the cooperate situation and its advantage in our country ,
raise my own opinions and give conclusion .
In order to adapt to China&s social and economic development, the development of industry has been an important position, the better make aviation has stronger competition ability, must pass a mutual cooperation between the airlines to achieve. For Chinese airlines, big, from big to must be strong, this is the path of development based on the global airline industry to participate in the competition. This paper mainly introduces the foreign airlines and mergers, fully illustrated combined advantage. Then based on the analysis of China airline mergers, about the advantages and disadvantages of the merged, comments, after summary.

In order to adapt to China&s social and economic development, the development of industry has been an important position, the better make aviation has stronger competition ability, must pass a mutual cooperation between the airlines to achieve. For Chinese airlines, big, from big to must be strong, this is the path of development based on the global airline industry to participate in the competition. This paper mainly introduces the foreign airlines and mergers, fully illustrated combined advantage. Then based on the analysis of China airline mergers, about the advantages and disadvantages of the merged, comments, after summary.
为了适应我国社会经济发展进程,航空业的发展一直有着举足轻重的地位,更好的使航空业具有更强的竞争能力,必须通过个航空公司之间的互相合作才得以实现。而对于中国航空公司而言,必须从小到大,从大到强的发展道路,这才是立足全球航空运输业参与竞争的必由之路。本文主要介绍了国外航空公司的合并及合并原因,充分说明合并后的优势所在。随后通过对我国航空公司合并的分析,关于合并后的优缺点所在,提出意见,后做出总结。
Airline mergers
航空公司合并
Airline mergers and acquisitions
航空并购
In order to adapt our country social economy development advancement, aviation industry&s development always has the pivotal status, better enable the aviation industry to have the stronger competitive ability, must only then be able to realize through airline&s between mutual cooperation.But speaking of Chinese National Aviation Corporation, must from infancy to maturity, from big to the strong development path, is now at last bases the global aviation shipping industry to participate in the competition the way that must be taken.This article mainly introduced the overseas airline&s merge and the merge reason, after showed fully the merge the superiority is at.Afterwards through the analysis which merges to Our country Airline, is at after the merge good and bad points, gives the comment, latter makes the summary.

航空公司合并 The airline merges
航空并购 Aviation merger and acquisition


相关知识等待您来回答
外语领域专家求英语高手,中译英一段文字事先声明:1、本人不是英文白痴,请不要用翻译机来敷衍我!文字如下:最后的春雷响起了~贝多芬的余生已经不多,单是1826年就动了四次手术,但病情未见好转.日下午,维也纳突_百度作业帮
求英语高手,中译英一段文字事先声明:1、本人不是英文白痴,请不要用翻译机来敷衍我!文字如下:最后的春雷响起了~贝多芬的余生已经不多,单是1826年就动了四次手术,但病情未见好转.日下午,维也纳突然下了一场大风雪,伴著震耳欲聋的春雷,此时贝多芬握紧右拳,咽下了最后一口气.根据古老的记录,贝多芬的葬礼在3月29日举行,约有两万名以上的维也纳市民参加护送到举行追悼弥撒的雅瑟尔教堂……感谢每一位认真回答此贴的朋友!
The Last Spring Thunder~Beethoven had his last little time.Just in the year 1826 he had received 4 operations but the state of his illness didn't improve at all.On the afternoon of March 26th,1827,a sudden bizzard fell down in Vienna.Attending by the earsplitting spring thunder Beethoven held his right fist tightly and took his last breath.According to the age-old records,the funeral of Beetoven held on March 29th and over 20,000 Viennese escorted to the Yaseer Church where Missa was mourned for.急,求翻译这段文字_百度知道
急,求翻译这段文字
以问卷调查结合访谈法进行调查、工作条件,本文提出该公司应从建立完善的人力资源管理制度。经过对本次数据分析。文中结合该公司的特点。文中以工资报酬待遇,采用工作描述指标量表、个人发展以及领导风格六个维度测评该公司基层员工满意度、工作本身、注重提升员工技能的培训、人际关系,结果发现该公司基层员工综合满意度基本不够乐观、注重提升员工技能的培训、改善工作条件,针对通晟画材有限公司基层员工设计了含有38道题目的问卷,针对通晟画材有限公司样本的特性进行问卷模块比例的调整,并结合访谈法进行样本调查,针对通晟画材有限公司样本的独特性、改善员工间沟通以及协作方面入手以提高员工满意度水平本文以浙江衢州江山通晟画材有限公司基层员工作为研究对象
不需要翻译工具翻的
提问者采纳
work conditions, on account of the uniqueness of that company sample, as well as people&#39, Ltd whom as a research target. According to the chara satisfaction from the way of setting up perfect the managerial system of human resources, personal development: salary, paying attention to the employees&#39, improving the work conditions and communications between employees, it designed a questionnaire with 38 questions to the basic level employees of that company to
training to enhance their alility, and by the way of questionare survey combined with interview, the result shows that the comprehensive satisfaction degree of the basic level employees from that company is not opmistic, with adjusting the proportion of the questionare modules in connection with the characteristic of the company sample, as well as combining with interview, that company should average up their employees's cooperation. After analyzed on that data, interpersonal relationship我自己试着翻译了一下, by the target measuring scale of work description:This article made a survey on the basic level employees of Zhejiang Quzhou Jiangshan Tongsheng Painting Materials Co, the work itself.; satisfaction degree from six dimensionality. It has tested and assessed the basic level employees&#39, and style of leadership, this article propose that,可以参考下
提问者评价
其他类似问题
按默认排序
其他1条回答
working conditions.. Cheng Tung sample the unique nature of this paper. Cheng Tung level employees as research subjects to a questionnaire survey combined with interviews to conduct an investigation, in view of painting materials Co, Ltd, Ltd, as well as the six dimensions of leadership style grass-roots level of the company employee satisfaction survey, interpersonal relationships, Ltd,The results showed that the grass-roots workers of the company integrated the basic lack of satisfaction with optimism, the use of indicators to describe the work of scale... After the data analysis, combined with the characteristics of the company, personal development. In this paper, enhance staff skills-oriented training to improve the working conditions, the treatment of wages paid. In this paper. The characteristics of the sample proportion of the adjustment of the questionnaire module, materials for painting Sheng Tong Co, Quzhou. designed the grass-roots workers 38 topics containing the questionnaire, improve communication and collaboration between staff areas in order to enhance the level of employee satisfaction, the company should establish a sound human resources management system, Ltd., Zhejiang Jiangshan painting materials Co, focus on training to upgrade staff skills, the work itself, painting materials for Tung Sheng Co, combined with interviews sample survey methodIn this paper
您可能关注的推广回答者:
等待您来回答
下载知道APP
随时随地咨询
出门在外也不愁求这段文字比较正式,专业的英文刻舟求剑翻译 - 叫阿莫西中心 - 中国网络使得骄傲马戏中心!
求这段文字比较正式,专业的英文刻舟求剑翻译
问题补充&&
basic structure and the existing problems.1 simulation and DCS (results-related areas - 90) realized the final determination of drum water level, use instrument selection, compensation, namely simulink7. Design of type measuring system. With the two methods. Based on the method of commonly used drum water level measurement based on the comparison and analysis of the differential pressure water meter principle, existing problems in existing basis and made more reliable differential pressure type water meter designBoiler drum water level is in need of monitoring and control is an important parameter, which directly influence the safety and economic behavior of boiler operation, and the formula of fitting with DCS configuration to realize the determination of water, including water balance container structure.As the fitting method, the formulas are also use matlab this mathematical tool. According to the water pressure difference in design
•回答
•回答
•回答
•回答
•回答
and the use of DCS configuration to achieve the level of determinationBoiler drum level is the need to monitor and control important parameters, commonly used on the drum level measurement methods were compared based on the analysis of the differential water level gauge working principle, using instrument selection, basic structure and problems.In this paper, including the balance of the structure of the container.Differential Pressure Gauge for the design. Design of differential pressure type water level measurement system, the paper also used a mathematical tool matlab, problems in using the existing foundation to make a more sound design Differential Pressure Gauge, problems in using the existing foundation to make a more sound design Differential Pressure Gauge, it will directly affect the safety of boiler operation and economy.As a means of fitting the formula works. With both methods, the simulink simulation and DCS (info-90) achieved a final determination of drum level. Differential Pressure Gauge for the design, fitting compensation formula
Boiler drum level is the need to monitor and control important parameters, it will directly affect the boiler's safety and economy. 本文在对测量汽包水位的常用方法进行比较的基础上,分析了差压水位计的工作原理、基本结构及存在的问题。 In this paper, commonly used on the drum level measurement methods were compared based on the analysis of the differential water level gauge working principle, basic structure and problems. 针对差压式水位计在设计、使用中存在的问题,在现有基础之上做出了更加稳妥的差压式水位计的设计。 Differential Pressure Gauge for the design, problems in using the existing foundation to make a more sound design Differential Pressure Gauge. 设计的差压式水位测量系统,包括平衡容器的结构、使用仪表的选型、补偿公式的拟合,以及用DCS的组态来实现水位的测定。 Design of differential pressure type water level measurement system, including the balance of the structure of the container, using instrument selection, fitting compensation formula, and the use of DCS configuration to achieve the level of determination.
作为工程公式拟合的手段,文中还使用了matlab这一数学工具。 As a means of fitting the formula works, the paper also used a mathematical tool matlab. 借助两种方法,即simulink仿真和现场DCS(info-90)实现了汽包水位的最终测定。 With both methods, the simulink simulation and DCS (info-90) achieved a final determination of drum level.
信息来源于互联网,不保证内容的可靠性、真实性及准确性,仅供参考,版权归原作者所有!Copyright &
Powered by求英文大人翻译下面这段文字,不要谷歌等在线翻译,错误太多啦~~_dota吧_百度贴吧
&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&签到排名:今日本吧第个签到,本吧因你更精彩,明天继续来努力!
本吧签到人数:0成为超级会员,使用一键签到本月漏签0次!成为超级会员,赠送8张补签卡连续签到:天&&累计签到:天超级会员单次开通12个月以上,赠送连续签到卡3张
关注:1,872,114贴子:
求英文大人翻译下面这段文字,不要谷歌等在线翻译,错误太多啦~~收藏
20世纪90年代以来,进程越来越明显,世界各国之间人、财、物的交流越来越密切。随着我国改革开放的深入,对外开放的程度越来越高,进出口贸易量越来越大、科技引入程度越来越高、人才交流越来越频繁,大量的外国人涌入我国。但是我国传统的外国人管理工作制度流程却比较繁琐、效率低下,针对此问题国内相关专家以及机构已作了大量研究,产生了许多理论文献和实践外国人管理业务系统。但是目前初步建设的外国人管理业务系统存在乏动态性、兼容性、共享性等问题,使得外国人管理工作受到了极大的阻碍。本文基于我国在华外国人信息管理系统构建的背景以及建设现状,对构建一个能够动态管理外国人信息、兼容各外国人管理业务系统、共享信息资源的在华外国人信息管理系统提出一些见解和建议,以求提供一个完善的外国人管理信息平台,加强对在华外国人的管理工作。
1楼 16:13&|
相关的贴子相关的图贴
这种文体'一般人还真不敢翻'论文么'请选题浅显一些'这个'你翻不起
收起回复2楼 16:15&|来自
20shiji90niandaiyilai,quanqiuyitihuajinchengyuelaiyuemingxian,shijiegeguozhijianren、cai、wudejiaoliuyuelaiyuemiqie.suizhewoguogaigekaifangdeshenru,duiwaikaifangdechengduyuelaiyuegao,jinchukoumaoyiliangyuelaiyueda、gejiyinruchengduyualaiyuegao、rencaijiaoliuyuelaiyuepinfan,daliangdewaiguorenyongruwoguo.danshiwoguochuantongdewaiguorenguanligongzuozhiduliuchengquebijiaofansuo、xiaolvdixia,zhenduiciwentiguoneixiangguanzhuanjiayijijigouyizuoledaliangyanjiu,chanshenglexuduolilunwenxianheshijianwaiguorenguanliyewuxitong.danshimuqianchubujianshedewaiguoguanliyewuxitongcunzaifadongtaixing、jianrongxing、gongxiangxingdengwenti,shidewaiguorenguanligongzuoshoudaolejidadezuai.benwenjiyuwoguozaihuawaiguorenxinxiguanlixitonggoujiandebeijingyijijianshexianzhuang,duigoujianyigenenggoudongtaiguanliwaiguorenxinxi、jianronggewaiguorenguanliyewuxitong、gongxiangxinxiziyuandezaiwaiguorenxinxiguanlixitongtichuyixiejianjiehejianyi,yiqiutigongyigewanshandewaiguorenguanlixixipingtai,jiaqiangduizaihuawaiguorendeguanligongzuo.不谢。
收起回复3楼 16:25&|
4楼 17:16&|
登录百度帐号推荐应用
内&&容:使用签名档&&
想了解更多关于 ”dota“的信息,请&或求英语高手帮忙翻译下面这段文字
求英语高手帮忙翻译下面这段文字 20
星巴克凭借着其独特的经营战略在中国市场上取得了很大的成功。星巴克首先确定了明确的市场定位,在中国,星巴克是“健康,成功和地位”的象征。在经营模式上,星巴克根据中国的特点,采用授权经营的方式进入市场。星巴克结合中国传统文化,推出了独具特色的商品战略,并采用“口碑相传”的方式开拓中国市场。在服务方面,星巴克开展了“互动式服务”,“自助式服务”等特色服务,强调以顾客为本。星巴克创造了一个绿洲,一个除工作和家庭之外的第三空间。
&&& 不花一分钱做广告
&&& ★星巴克给品牌市场营销的传统理念带来的冲击同星巴克的高速扩张一样引人注目。在各种产品与服务风起云涌的时代,星巴克公司却把一种世界上最古老的商品发展成为与众不同、持久的、高附加值的品牌。然而,星巴克并没有使用其他品牌市场战略中的传统手段,如铺天盖地的广告宣传和巨额的促销预算。
&&& ★“我们的店就是最好的广告”,星巴克的经营者们这样对记者说。据了解,星巴克从未在大众媒体上花过一分钱的广告费。但是,他们仍然非常善于营销。
&&& 徐光宇表示,星巴克除了利用一些策略联盟帮助宣传新品外,几乎从来不做广告。因为根据在美国和中国台湾的经验,大众媒体泛滥后,其广告也逐渐失去公信力,为了避免资源的浪费,星巴克故意不打广告。这种启发也是来自欧洲那些名店名品的推广策略,它们并不依靠在大众媒体上做广告,而每一家好的门店就是最好的广告。
&&& ★星巴克认为,在服务业,最重要的行销管道是分店本身,而不是广告。如果店里的产品与服务不够好,做再多的广告吸引客人来,也只是让他们看到负面的形象。徐光宇表示,星巴克不愿花费庞大的资金做广告与促销,但坚持每一位员工都拥有最专业的知识与服务热忱。“我们的员工犹如咖啡迷一般,可以对顾客详细解说每一种咖啡产品的特性。只有透过一对一的方式,赢得信任与口碑。这是既经济又实惠的做法,也是星巴克的独到之处!”
&&& ★另外,星巴克的创始人霍华·舒尔茨意识到员工在品牌传播中的重要性,他另辟蹊径开创了自己的品牌管理方法,将本来用于广告的支出用于员工的福利和培训,使员工的流动性很小。这对星巴克“口口相传”的品牌经营起到了重要作用。
&&& 充分运用“体验”
&&& ★星巴克认为他们的产品不单是咖啡,而且是咖啡店的体验。研究表明:三分之二成功企业的首要目标就是满足客户的需求和保持长久的客户关系。相比之下,那些业绩较差的公司,这方面做得就很不够,他们更多的精力是放在降低成本和剥离不良资产上。
&&& 星巴克一个主要的竞争战略就是在咖啡店中同客户进行交流,特别重视同客户之间的沟通。每一个服务员都要接受一系列培训,如基本销售技巧、咖啡基本知识、咖啡的制作技巧等。要求每一位服务员都能够预感客户的需求。
&&& ★另外,星巴克更擅长咖啡之外的“体验”:如气氛管理、个性化的店内设计、暖色灯光、柔和音乐等。就像麦当劳一直倡导售卖欢乐一样,星巴克把美式文化逐步分解成可以体验的东西。
&&& “以顾客为本”:“认真对待每一位顾客,一次只烹调顾客那一杯咖啡。”这句取材自意大利老咖啡馆工艺精神的企业理念,贯穿了星巴克快速崛起的秘诀。注重“oneatatime”(当下体验)的观念,强调在每天工作、生活及休闲娱乐中,用心经营“当下”这一次的生活体验。
&&& ★星巴克还极力强调美国式的消费文化,顾客可以随意谈笑,甚至挪动桌椅,随意组合。这样的体验也是星巴克营销风格的一部分。
&&& 推广教育消费者
&&& ★在一个习惯喝茶的国度里推广和普及喝咖啡,首先遇到的是消费者情绪上的抵触。星巴克为此首先着力推广“教育消费”。通过自己的店面,以及到一些公司去开“咖啡教室”,并通过自己的网络,星巴克成立了一个咖啡俱乐部。
&&& 顾客在星巴克消费的时候,收银员除了品名、价格以外,还要在收银机键入顾客的性别和年龄段,否则收银机就打不开。所以公司可以很快知道消费的时间、消费了什么、金额多少、顾客的性别和年龄段等。除此之外,公司每年还会请专业公司做市场调查。
&&& ★星巴克的“熟客俱乐部”,除了固定通过电子邮件发新闻信,还可以通过手机传简讯,或是在网络上下载游戏,一旦过关可以获得优惠券,很多消费者就将这样的讯息,转寄给其他朋友,造成一传十、十传百的效应。
不区分大小写匿名
Starbucks With its unique business strategy in the Chinese market has achieved great success. Starbucks first to identify a clear market positioning in China, Starbucks is the &health, success and status& symbol. In the business model, the Starbucks line with China's characteristics, the manner authorized management to enter the market. Starbucks combination of Chinese traditional culture, launched a unique product strategy, and adopt the &Word of Mouth& approach to the Chinese market. On the services side, Starbucks launched the &interactive services&, &self-service& and other characteristics of services, emphasis on customer-oriented. Starbucks has created an oasis, an addition to their work and family outside the third space. &&&&Advertising &&&&Advertise without spending a penny &&&&★ Starbucks to the traditional concept of brand marketing, the impact of the rapid expansion of Starbucks, the same as with the eye-catching. Products and services in a variety of turbulent times, Starbucks Corporation Queba one of the world's oldest commodity development into distinctive, durable, high-value brand. However, Starbucks does not use other brand marketing strategy in the traditional means, such as the marketing hype and huge promotional budget. &&&&★ &Our shop is the best advertising,& Starbucks operators were told this reporter. It is understood that Starbucks has never been in the mass media to spend a penny on advertising costs. However, they are still very good at marketing. &&&&John Hsu said that apart from the use of a number of strategic alliance with Starbucks to help promote new products, is an almost never advertise. According to the United States and China Taiwan's experience, the proliferation of mass media, its advertising began to lose credibility, in order to avoid wastage of resources, Starbucks deliberately advertise. This inspiration also comes from Europe who Shoppes Famous promotional strategies, they do not rely on mass media advertising, and each one a good store is the best advertising. &&&&★ Starbucks believes that in the service sector, the most important marketing channel is the store itself, rather than advertising. If the store's products and services are not good enough, do more advertising to attract guests, he can just let them see the negative image. John Hsu said, Starbucks reluctant to spend huge sums of money advertising and promotion, but insisted that every employee has the most professional knowledge and sincerity of service. &Our employees like coffee fans in general, you can the customer a detailed explanation of the characteristics of each type of coffee products. It is only through one-way, to win the trust and reputation. This is both economical and effective way, but also the unique Starbucks of Office! & &&&&★ In addition, Starbucks founder Howard Schultz employees aware of the importance of brand communication, he look for other ways to create his own brand management method, originally used for advertising expenditure is spent on staff welfare and training so that very little mobility of staff. This is Starbucks, &word of mouth& and has played an important role in brand management. &&&&Style &&&&Make full use of &experience& &&&&★ Starbucks that their products are not coffee, but coffee shop experience. Studies have shown that: two thirds of the successful enterprises of the first objective is to satisfy customer needs and maintain long-term customer relationships. In contrast, poor performance of those companies have done in this regard is very enough, they more energy is on reducing costs and eliminating bad assets. &&&&One of the main competitive strategy of Starbucks is to coffee shops to communicate with customers with special emphasis on communication with customers. Each waiter undergo a series of training, such as basic marketing skills, basic knowledge of coffee, coffee production techniques. Asked a waiter for each customer's needs can hunch. &&&&★ In addition, Starbucks coffee is more adept than the &experience&: the atmosphere, such as management, personalized interior design, warm lighting, soft music. Like McDonald's has been advocating the sale of joy, like Starbucks, the American culture are gradually broken down into something you can experience. &&&&&Customer-oriented&: &serious about every customer, one customer was only cooking a cup of coffee.& Phrase derived from the Italian spirit of the old coffee shop craft business idea, through the secret of the rapid rise of Starbucks. Focus on &oneatatime& (immediate experience) the concept of stress in daily work, life and leisure entertainment, the careful management, &right now& and this time of life experience. &&&&★ Starbucks also strongly emphasized that American-style consumer culture, customers are free to talk and laugh, or even moving tables and chairs, random combinations. This experience is also a part of the Starbucks marketing style. &&&&To promote consumer education &&&&★ habit of drinking tea in a country where the promotion and popularization of coffee, first encountered by the consumer sentiment on the conflict. Starbucks To do this the first efforts to promote &education spending.& Through its own stores, as well as to the number of companies to open the &coffee room&, and through their own networks, Starbucks has set up a coffee club. &&&&Customers spending time at Starbucks, cashier addition to name, other than price, but also in the cash register type the customer's gender and age, otherwise, would not have opened the cash register. So the company can quickly know the time of consumption, consumption of what and how much is the customer's gender and age and so on. Addition, the company will be invited each year the professional company to do market research. &&&&★ Starbucks's &frequent guest club&, in addition to regular news letter issued by e-mail, you can also pass through cell phone text messages, or download games on the network, once the clearance can get coupons, many consumers will be such a message, forwarding to other friends, resulting in a pass 10, 10 Chuan-100 effect.
Starbucks With its unique business strategy in the Chinese market has made great success. Starbucks first identify a clear market position in China, Starbucks is the &health, success and status& symbol. In the business model, the Starbucks line with China's characteristics, the mode of operating authority to enter the market. Starbucks combined with traditional Chinese culture, launched a unique product strategy, and by &word of mouth& approach to develop the Chinese market. In services, Starbucks launched the &interactive services&, &self-service& features such as services and customer-oriented emphasis. Starbucks created an oasis, an addition to their work and family outside the third space. &&&&Advertisement &&&&Do not spend a penny advertising &&&&Brand marketing ★ Starbucks to the traditional concept of the impact of high-speed expansion with Starbucks as compelling. A variety of products and services in turbulent times, Starbucks confused one of the world's oldest commodities into unique, durable, high-value brand. However, Starbucks does not use other brand marketing strategy in the traditional means, such as the marketing hype and huge promotional budget. &&&&★ &Our shop is the best advertisement&, Starbucks managers were told this reporter. It is understood that Starbucks has never been in the mass media to spend a penny in advertising. However, they are still very good at marketing. &&&&John Hsu said, Starbucks in addition to a strategic alliance to help promote the use of some new things, almost never advertise. According to the United States and China Taiwan's experience, after the proliferation of mass media, advertising began to lose its credibility, in order to avoid wastage of resources, Starbucks deliberately not advertising. This inspiration also comes from that famous restaurant famous European promotional strategies, they do not rely on advertising in the mass media, and each one good store is the best advertising. &&&&★ Starbucks that, in the service sector, the most important marketing channel is the store itself, rather than advertising. If the store's products and services is not good enough, do more advertising to attract guests, but also let them see the negative image. John Hsu said, Starbucks do not want to spend huge sums of money advertising and marketing, but insist every employee has the most professional knowledge and enthusiasm for service. &Our employees like coffee fans generally, customers can be explained in detail the characteristics of each type of coffee products. Only through one to one to win trust and reputation. It is economical and effective way, is also unique for Starbucks Office! & &&&&★ In addition, Starbucks founder Howard Schultz aware of the staff of the importance of brand communication, another way to create his own brand management, advertising expenditures that would otherwise be used for employee benefits and training so that the mobility of employees is small. This Starbucks &word of mouth& and played an important role in brand management. &&&&Style &&&&Full use of &experience& &&&&★ Starbucks that their products not only coffee, but coffee shop experience. The results show that: two thirds of the success of the primary goal is to satisfy customer needs and maintain long-term customer relationships. In contrast, those companies with poor performance, this is done very enough, they more energy is on reducing costs and eliminating bad assets. &&&&Starbucks is a major competitive strategy in the coffee shop to communicate with customers with special emphasis on communication with customers. Each waiter undergo a series of training, such as basic sales skills, basic knowledge coffee, coffee making skills. Require each crew can premonition customers. &&&&★ In addition, more good coffee outside the Starbucks &experience&: as climate management, personalized interior design, warm lighting, soft music. Like McDonald's has been promoting the sale of joy, like Starbucks to gradually broken down into American culture can experience things. &&&&&Customer First&: &take seriously each and every customer, a customer that only cooking a cup of coffee.& Phrase taken from the Italian spirit of the old coffee shop business process concept, through the rapid rise of the secret of Starbucks. Focus on &oneatatime& (current experience) the concept of stress in their daily work, life and entertainment, the careful management, &now& this time of life experience. &&&&★ Starbucks also strongly emphasized that American-style consumer culture, customers are free to talk and laugh, or move furniture, random combinations. This experience is part of Starbucks marketing style. &&&&To promote consumer education &&&&★ habit of drinking tea in a country where the promotion and popularization of coffee, the first encounter emotional resistance to the consumer. Starbucks, the first efforts to promote this &education spending.& Through their own stores, as well as some company to open a &coffee room&, and through its own network, Starbucks has set up a coffee club. &&&&Starbucks customers spending time cashier in addition to name, other than price, but also customers in the cash register type of sex and age, otherwise, would not open the cash register. So the company can quickly know the time of consumption, consumption of what, how much value the customer's gender and age and so on. In addition, the company will be invited each year to do market research specialist. &&&&★ Starbucks &regulars Club&, in addition to regular news letter send by e-mail, but also through mobile phone text messaging, or the network to download games, once the clearance can get coupons, many consumers will like the message, forward to other friends, resulting in a mass 10, have spread the effects.
相关知识等待您来回答
外语领域专家
说的太好了,我顶!
Copyright & 2014
Corporation, All Rights Reserved
Processed in 0.0503 second(s), 3 db_queries,
0 rpc_queries}

我要回帖

更多关于 做英语翻译员的要求 的文章

更多推荐

版权声明:文章内容来源于网络,版权归原作者所有,如有侵权请点击这里与我们联系,我们将及时删除。

点击添加站长微信