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华煤集团煤炭营销策略及研究.pdf 43页
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:ResearchofMarketingStrategyaboutCoalOnHuatingCoal
IndusatryGroup
Specialty :Masterofbusinessadministration
:ZhouWeijie
（Signature）
Instructor :YangLihong
（Signature）
Coalresources arenon-renewableresources,whichisanimportantstrategicresource, as
industrycharacteristics,astheone-timeenergyresources, coalisanintegralpart ofdomestic
industrial enterprises and residential sources of energy resources.As abusiness unit of coal
enterprisesincoalresources,itssalesmethodologiesandbusinessstrategiesdirectlyaffectthe
circulation ofcoalresources is smooth,whether effective supplytomeet market demand for
coal resources and resource balancing stability.After aperiod of rapid consumption of coal
resources, the recent sale of our domestic coal resources market, there is a new situation.
Althoughthe structureofthetotal energydemandisstillatthelevelofthe fast-growing,but
thecorrespondinginternaldemand structurehasundergone greatchanges,suchasthedesign
of further optimization of energy structure, and the layout of the coal industry increasingly
focused on internal presentation , the competitive structure of the market is facing a new
phase of consolidation, major groups within the coal industry competitiveness and more
Coal production enterprises are facing the advantages and disadvantages of a
comprehensive marketing theory. Facing the fierce market competition in the coal, the coal
enterprisestoinnovativemarketingstrategies.Aroundtheimplementationofthisstrategy,this
paper uses scientific and effective marketing methods to improve the competitiveness of
enterprises, seize opportunities and avoid threats, overcome weaknesses, exploit their own
advantages,accesstolonger-termdevelopment,thecurrent studytheinternalenvironmentof
coalenterprises,includingitsstrengths,weaknesses,opportunitiesand
正在加载中，请稍后...燕家河煤矿煤质特点_百度知道
燕家河煤矿煤质特点
旬邑燕家河煤矿的煤质特点是什么？目前混煤多钱？水分含硫发热量多少？...
旬邑燕家河煤矿的煤质特点是什么？目前混煤多钱？水分含硫发热量多少？
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