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模拟导游实务英语教程
高等学校旅游管理专业课程教材
高等教育出版社图书发行部
出版日期：
读者对象：
￥21.70&&&
立刻节省：￥6.90
所属分类：
画向2l纪旅游竹管理专业主干课程和专业课程系列教材
主干课程教材：
旅游规划与开发
旅行社管理
旅游心理学
旅游经济学
旅游巾场营销学
专业课程教材：
旅游法教程
旅游管理信息系统
旅游行政管理
旅游管理专业英语
旅游统计学
旅游企业人力资源管理
饭店筹建与设计
现代饭店经营管即
前厅与客房管理
饭店管理实务英语
模拟导游实务英语教程
旅游服务礼仪理论与实务
旅游地理学
旅游景区管即
旅游策划教程
会展营销教柞
&&& 本书是高等学校旅游管理专业课程教材。
&&& 本书共分十五个单元，分别是合格导游员、车上沿途导游、酒店住宿、旅游计划、带团
技巧、解说与游客体验、导游过程中的非语言信息、建立良好工作关系、与旅游者沟通、导
游解说词设计、导游词解说艺术、中国佛教及佛教寺庙、中国烹饪与茶文化、应对突发事
件、送团等。
&&&&&& 本书还特别配套了免费的光盘版教学支持资源(教学课件)，具体索取方式详见本书
倒数第二页：教学支持说明。
&&& 模拟导游实务英语课程是西安外国语大学旅游学院的特色课程，也是
陕西省的精品课程。该课程是依照旅游教育培养目标与旅游市场实际需求
于1987年精心设计、并在全国诸多高等院校旅游专业中率先开设的，在教学
方法、教学手段、教材编写、引进国外该学科最新理论等方面一直处于全国
同类院校中的首创和领先地位。课程通过大量的专业研究、讲解示范、学生
演练和课外实践活动，着重培养学生将英语与旅游专业知识融会贯通的综
&&& 模拟导游实务英语课程是以模拟导游活动全过程为主的综合性专业
课。课程设计目的是为了使旅游专业学生熟悉导游工作的全过程，提高导
游解说内容的文化内涵，丰富导游解说方法与技巧，使其解说语言更加准确
与规范，增加导游解说的灵活性与针对性，达到更好的解说效果，为使学生
成为文化型和专家型的导游员打下坚实的基础。
&&& 二十年来，我们已经形成了一支无论是在年龄、职称、学历结构等方面
都比较合理、发展成熟的教研梯队。《模拟导游实务英语教程》的作者全部
来自这支梯队。该教材严格按照全国高等院校旅游专业模拟导游课程教学
大纲要求编写，适用于经过至少两年的英语课程学习，已经有了较高的英语
听、说、读、写、译能力，同时已经掌握了比较扎实的旅游专业基础知识的高
年级学生。
&&& 本教材由姚宝荣教授负责整体设计与构思，并提供部分课文以及练习
的素材等。全书共分十五个单元，其中第一、二、五、六、八、九、十四等七个
单元由陈慧老师负责编写，第三、四、七、十、十一、十二、十三、十五等八个单
元由黄建敏老师负责编写。
&&& 鉴于本教材涉及大量文化背景知识，我们特别邀请了英国爱丁堡大学
文化研究方向博士研究生魏周参与我们的编写工作。他不但为我们提出了
许多宝贵的建议，同时也参与了本教材的部分编写和校对工作。另外，在我
校旅游学院任教多年的美国专家John Arant在百忙之中认真地通读了全部
书稿，对本书的语言和文字做了润色。在此，我们对他们的无私奉献表示最
诚挚的谢意。
&&& 西虹阳国际旅行社导游员、西安外国语大学旅游学院毕业生张晓琴
女士在紧张的带团期间为我们拍摄了有关照片，为本书增色不少，我们也对
她表示感谢。
&&在《模拟导游实务英语教程》的编写过程中，我们引进了国外导游解说
的最新理论，同时在编写体例、练习设计、内容选择等方面都有一定的突破。
但是由于模拟导游课程在我国发展历史不长，国外没有类似课程可供借鉴，
因此教材依然存在许多不完善之处，敬请各旅游院校师生提出宝贵意见和
&&& 2008年2月
Unit 5& The Art of Managing a Tour
Leadership Skills
& 领导艺术
&&& lf yOu are determlned to work as an interpretive tour quide，汁is qu汁e
essentiaI for you t0 develOp leadership skills so as to manage tour5 we&．As
the guide of the tOUr grOup，yOU are In the pos汁iOn to take ca re of the
tOUr members and help sm00fh}heir traveI．Then you will have to make
decisions and sOlVe any problems that pop up during the tour．But you
cannot take汁for granted that&1ey w&I always fo&ow your instructions
and suggestions．It is an art to have vis汁ors take in what you mean and
get ready to do．t You are the leader of me grOup wMe they are w汁h
yOu．If you fa&to act like a leader，or if
yOu are not confident in your abilities，
they w川IOse respect for you as their
Ieader and IeClVe yOu fee&ng difficuIt to
get them to dowhat you want fhem to
d0 next．(1)You will lose controI and
then the group w&l get out of hand．So
eVery competent tour guide must Iea rn
some& IeadershiD& skills& in& order& to
&orientationS
&&& 1。Our guides conduct a tou r by naVigating and prOViding necessary
informatiOn to tOu rlsts thrOughout&1e traveI，so they are expected to giVe
0 rientatiOns frequently on& different Occasions．W hat a re or{entations?
o rientatiOns are& short& explanations& about& someone，& some& pIace& or
something that tou r&sts are going to see or to do．YOu shouId giVe them
some orientation to everything you are pIanning tO do before you do计，tO
get them interested in the topic a nd to infOrm them of what they are
about to See or to do．
&&& o rientations shOuId be&shOrt and sweet，&that is to say，they shouId
be interesting，informative，but b rief．However they shOuld nOt be t00 b rjef
tO cover a&the imDortant facts．Vis汁ors will feeI much at ease if infOrmed
what tO be dojng next．1f you forget to giVe them orlentatiOns，they w川
constantly ask you questions about what they w川be doing．So汁is much
easier if you just giVe them ohentations before each actiV计y，and in that
way，you wi&save the troubIe of answe rlng the same questiOns again and
&again．Giving o rientations is the way tO get you r Visitors interested in what
&you are about to do．If you do a poor job w计h your orientations，you r
&vis汁ors will Iose interest in yOu，and in turn you w&l Iose their attention eVen
&before you get started．(2)
Qua附y of the Tour Commentary
&&& PeopIe come& to& join& you r& tou r& with& different& expectations& and
interests，& and& your& tour& must& haVe& 计s& theme& supported& by& a& tour
commentary．as a matter Of fact，a goOd toUr cOmmentary heIps high&ght
the key& messages you& are& trying& to
promote．So& the& qua&ty& of the& tour
commentary is your second& concern．
How knOwIedqeabIe about the theme
are you?Have you buiIt the tour com-
mentary in a way that汁systematica&y
incorporates& information& that& goes
aIong with the s计e you are Vis汁ing?(3)
&Do you have a warehouse of stories, cultural tales, oral histories, quotes,
poetry and anecdotes or personal examples from everyday life that may
help illustrate the important ideas? Is the information you provide correct
and accurate2 Commentaries and tours are immensely variable, and so
are the approaches of planning and delivering.(4）
&&&& When you get round to building a tour commentary, you should
always first of all find out whom you are going to be talking to and take
their interests into your consideration. Secondly, you should always plan as
if your visitors knew nothing about China, its past history and modern
development or its diversified cultures and ethnic: groups. You must be
prepared to give a lot of information, ranging from the 1 1th Five-year Plan
to job hunting for college graduates and migrant farmer workers, and be
capable of explaining in much detail. (5)Then you will find when you
deliver your commentary, quite a few do know a great deal about China
and many are attentive and even more curious than before. Still, you
should make sure you are not giving false information at any time
because there are chances that you will surprisingly and occasionally find
a Chinese scholar in the group who knows more about China than you
do. You are risking your reputation if you are ever caught fabricating false
information to save face. (6）The group is certain not to believe what you
say after that. So it is always safe to say that you don't know or are not
sure if you really don't know something. Tourists understand that no one
&knows everything about this ancient but ever growing country and they
&don't expect you to. If someone comes up with a question you do not
&know the answer, it is a good idea for you to tell him or her that you will try
&to find it out and give the answer as soon as possible.
&&&&& It is- usually up to you what to talk about at any site you visit, but you
&need to be aware that anything of interest to the visitors that you neglect
&to include in your commentary will lead to their asking you questions. So
&when you plan your commentary, you should bear in mind the theme of
&the four, the characteristics of the main attractions, sights to see en route,
&etc., and then develop your talk around them. It is wise for you to present
&relevant information they are curious about in sequence than to get stuck
&with answering a succession of questions that you are not prepared
Unit1& A Qual盱led Tour GuIde
&&& 合格导游员
&I&ext A& What Is a&I&our Gulde?& &&&&&&&&&&&&&&&&&&l
&&& 什么是导游员?
Text B& Meeting Visitors&&&&&&&&&&&&&&&&&&&&&11
&&& 迎接游客
Broaden Your HOrizon& Chinese Names& &&&&&&&&&&&&&&19
&&& 中国人的姓名
Key W0rds and Concepts&&&&&&&&&&&&&&&&&&&&&19
Exercises&&&&&&&&&&&&&&&&&&&&&&&&&&&&20
RoIe-play&&&&&&&&&&&&&&&&&&&&&&&&&&&&22
Unit2& A Bus Tour GuldIng
&&& 车上沿途导游
Text A& Conducting a Bus Tour Guiding& &&&&&&&&&&&&&&25
&&& 进行车上沿途导游
Text B& Welcome t0 China&&&&&&&&&&&&&&&&&&&&35
&&& 中国欢迎您
Broaden Your HOrizon& National Flag Of the People&s RepubIic
&&& Of China& &&&&&&&&&&&&&&&&&45
&&& 中华人民共和国国旗
Key W0rds and Concepts&&&&&&&&&&&&&&&&&&&&&45
ExerciSCS&&&&&&&&&&&&&&&&&&&&&&&&&&&&46
Role．play&&&&&&&&&&&&&&&&&&&&&&&&&&&&49
&Un汁3& Hotel AccOmmOdations
&&& 酒店住宿
Text A& Check&in at a Hotel& &&&&&&&&&&&&&&&&&&&51
&&& 入住酒店
Text B Check．out at a Hotel&&&&&&&&&&&&&&&&&&&&59
&&& 结账离店
Broaden Your Horizon& China&s Hotel Rating System&&&&&&&&&65
&&& 中国的酒店星级评定制度
Key WOrds and Concepts& &&&&&&&&&&&&&&&&&&&&&65
Exel'cises&&&&&&&&&&&&&&&&&&&&&&&&&&&&66
ROIe．play&&&&&&&&&&&&&&&&&&&&&&&&&&&&69
Unit4 Tour Planning
&&& 旅游计划
Text A Making Tour Plans&&&&&&&&&&&&&&&&&&&&71
&&& 制定旅游计划
Text B& Itlncrary Discussion& &&&&&&&&&&&&&&&&&&&79
&&& 旅游日程讨论
Broaden Your HOrizon& The Eiffel TOWel'& &&&&&&&&&&&&&87
&&& 艾菲尔铁塔
Key WOrds and Concepts&&&&&&&&一&&&&&&&&&&&&&&88
Exercises&&&&&&&&&&&&&&&&&&&&&&&&&&&&88
Role&play&&&&&&&&&&&&&&&&&&&&&&&&&&&&91
Unit5& The Art of Manoging a Tour
&&& 带团技巧
Text A& Leadership Skills& &&&&&&&&&&&&&&&&&&&&93
&&& 领导艺术
Text B& Citv Tour of Xi&an& &&&&&&&&&&&&&&&&&&&101
&&& 西安市区游览
Broaden Your HOrizon& Niagara FaUs&&&&&&&&&&&&&&&111
&&& 尼亚加拉大瀑布
&Kev Words and Concepts&&&&&&&&&&&&&&&&&&&&&112
Exercises& &&&&&&&&&&&&&&&&&&&&&&&&&&&112
Case DiSCUSSion& nlegal Commissions or Better JOb灿lowances?&&&&&&1 1 5
&&& 非法回扣还是更好的出团补贴?
Tour Commentary Re-creatiOn Lhasa&&&&&&&&&&&&&&&&116
Unit6& Interpretat-on and、visitor Experience
&&& 解说与游客体验
Text A& Principles of Interpretation&&&&&&&&&&&&&&&&118
&&& 解说原则
Text B& FamilV Planning in China& &&&&&&&&&&&&&&&&128
&&& 计划生育在中国
Broaden Your H0rizon& Bronzes& &&&&&&&&&&&&&&&&&139
&&& 青铜器&&&
Kev Words and Concepts&&&&&&&&&&&&&&&&&&&&&140
Exercises& &&&&&&&&&&&&&&&&&&&&&&&&&&&140
Case DiSCUSSiOn& Tourism&Price Or Benefit?&&&&&&&&&&&&143
&&& 旅游业&&风险还是收益?
Tour Commentary Re-creation& Guilin and the Lijiang River& &&&&&145
&&& 桂林与漓江
Un汁7& Nonverbal Messages in Tour Guiding
&&& 导游过程中的非语言信息
Text A& Appearance，Personality and Attitude&&&&&&&&&&&&146
&&& 外貌、个性与态度
Text B& Chinese Women YesterdaV and 1bdaV& &&&&&&&&&&&&155
&&& 中国妇女今昔谈
Broaden Your H0rizon& The Colosseum in Rome& &&&&&&&&&&163
&&& 古罗马斗兽场
Kev Words and Concepts&&&&&&&&&&&&&&&&&&&&&164
Exercises& &&&&&&&&&&&&&&&&&&&&&&&&&&&&164
Case DiSCUSSion& An Unpopular Tour Guide& &&&&&&&&&&&&168
&&& 一名不受欢迎的导游员
&Tour Commentary Re-creation& Shanghai& &&&&&&&&&&&&&169
&&& Unit8& Establishing a GOOd W orlking ReIatIonshIp
&&& 建立良好工作关系
Text A& A GOOd working Relationship Makes a Tour&&&&&&&&171
&&& 协作共事旅途顺利
Text B& Features Of Chinese Ancient Tombs& &&&&&&&&&&&&180
&&& 中国古代陵墓特点
Broaden Your Horizon& Knight，Samurai and Armor& &&&&&&&&194
&&& 骑士、武士与铠甲&&
Key WOrds and Concepts&&&&&&&&&&&&&&&&&&&&&195
Exerciscs& &&&&&&&&&&&&&&&&&&&&&&&&&&&195
Case DiSCUSSiOn& Help or Trap?& &&&&&&&&&&&&&&&&&199
&&& &热心&还是&托儿&?
Tour Commentary Re-creation The Temple of Heaven in Beijing& &&&&&200
&&& 北京天坛
&&& Unit9& CommonIcatlng with、，I蚶ors
&&& 与旅游者沟通
Text A& Your Customer Is Always Right&&&&&&&&&&&&&&202
&&& 顾客至上
Text B& Handling Complaints& &&&&&&&&&&&&&&&&&&211
&&& 处理投诉
Broaden Your Horizon& Pinyin(Phonetic Notation Of Chinese
&&& Characters)&&&&&&&&&&&&&&&&218
&&& 汉语拼音
Key Words and Concepts&&&&&&&&&&&&&&&&&&&&&219
Exercises& &&&&&&&&&&&&&&&&&&&&&&&&&&&219
Case DiSCUSSion& A Letter of Complaint&&&&&&&&&&&&&&222
&&& 一封投诉信
Tour Commentary Re-creatiOn The Stone Forest in Lunan County& &&&&224
&&& 路南石林
&Un汁1 0& Designlng Tbur Commenta r．es
&&& 导游解说词设计
Text A& Making a Good Tour Commentary&&&&&&&&&&&&&&226
&&& 创作优秀的导游解说词
Text B& Protection 0f China's CulturaI Heritage&&&&&&&&&&&&&236
&&& 中国文化遗产的保护
Broaden Your H0rizon Tongariro National Park，New Zealand&&&&&247
&&& 新西兰汤加里罗国家公园
Kev Wofds and Concepts&&&&&&&&&&&&&&&&&&&&&248
Exerciscs& &&&&&&&&&&&&&&&&&&&&&&&&&&&249
Case DiSCUS8ion World Cultural Heritage Sites Are in Danger&&&&&&&252
&&& 世界文化遗产面临困境
Tour Commentary Re-creation& The Great Wan& &&&&&&&&&&253
Unit11 the Art of Tour Commentary DeIiVery
&&& 导游词解说艺术
Text A The Skills 0f Tour CommentarV Delivery&&&&&&&&&&&255
&&& 导游词解说技巧
Text B& Classical Chinese Gardens& &&&&&&&&&&&&&&&&263
&&& 中国古典园林
Broaden Your Horizon& British Gardens&&&&&&&&&&&&&&273
&&& 英国园林
Kev Words and Concepts&&&&&&&&&&&&&&&&&&&&&274
Exercises& &&&&&&&&&&&&&&&&&&&&&&&&&&&274
&Case DiSCUSSion& The Prospect of China&s Theme Parks& &&&&&&&277
&&& 中国主题公园的发展前景
Tour Commentary Re-creation& The West Lake& &&&&&&&&&&279
&Unit12& Buddhism and Buddhist TempIes in China
&&& 中国佛教及佛教寺庙
Text A& Buddhism in Chiaa& &&&&&&&&&&&&&&&&&&&280
&&& 中国佛教
Text B& ShaOlin Temple&&&&-．&&&&&&&&&&&&&&&&&291
&&& 少林寺
Broaden Your HOrizon& Venice&&&&&&&&&&&&&&&&&&299
&&& 威尼斯
Kev Words and Concepts&&&&&&&&&&&&&&&&&&&&&300
ExeFcises& &&&&&&&&&&&&&&&&&&&&&&&&&&&301
Case DiSCUSSion& zhangjiajie：Conservation Vs．Development?& &&&&304
&&& 张家界：保护与发展孰轻孰重?
Tour Commentary Re-creation& Yungang GrottOCS& &&&&&&&&&305
&&& 云冈石窟
&&& Unit 13& Chinese Cuisine and Tea Culture
&&& 中国烹饪与茶文化
Text A& Chinese Cuisine&&&&&&&&&&&&&&&&&&&&&307
&&& 中国烹饪&&& ．
Text B& Chinese Tea Culture&&&&&&&&&&&&&&&&&&&317
&&& 中国茶文化
Broaden Your Horizon& KFC(Kentuckv Fried Chicken)&&&&&&&324
&&& 肯德基
Key Words and Concepts&&&&&&&&&&&&&&&&&&&&&325
Exercises& &&&&&&&&&&&&&&&&&&&&&&&&&&&326
Case DiSCUSSion An Angry CustOmet at a Restaurant&&&&&&&&&329
&&& 餐馆里一名愤怒的游客
Tour Commentary Re-creation The Mountain Resort of Chengde& &&&&&330
&&& 承德避暑山庄
&Unit14 DeaIing wjth Emergencies
&&& 应对突发事件
& Text A& Managing Problems&&&&&&&&&&&&&&&&&&&332
&&& 处理问题
& Text B& Strivin t0 Build a Harmonioas Society& &&&&&&&&&&&&340
&&& 努力构建和谐社会
& Broaden Your Horizon& Influenza& &&&&&&&&&&&&&&&&353
& Kev Words and Concepts&&&&&&&&&&&&&&&&&&&&&354
& ExerciSCS& &&&&&&&&&&&&&&&&&&&&&&&&&&&355
& Case DiSCUSSiOn& Ensuring Sccurlty and Safety Of Tourist
&&& DestinatiOn&&&&&&&&&&&&&&&&&&&358
&&& 旅游目的地安全保障
& Tour Commentary Re-creatiOn& The Silk ROad&&&&&&&&&&&359
&&& 丝绸之路
Un汁15& Farewe&
Text A& General Remarks on a Farcwell&&&&&&&&&&&&&&361
&&& 送团概述
Text B Farewcll Speech&&&&&&&&&&&&&&&&&&&&366
&&& 欢送词
Broaden Your Horizon& NCW Seven WOnders of the World& &&&&&&373
&&& 新&世界七大奇迹&
Key Words and Concepts&&&&&&&&&&&&&&&&&&&&&375
ExcrciSCS& &&&&&&&&&&&&&&&&&&&&&&&&&&&375
ROle．play& &&&&&&&&&&&&&&&&&&&&&&&&&&&378
References&&&&&&&&&&&&&&&&&&&&&&&&&&&380
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