Prophetik Soul Branding + DesignNonprofits: The Importance of Branding - Prophetik Soul Branding + Design
| | I teach a graduate Resource Development class for Eastern University on writing grant proposals. It is a hybrid 1-credit course that required 1-all day class at a location and several online classes. The last online class was about the importance of branding for nonprofits.Small and medium size nonprofits continue to be behind the curve with branding. Many think that it is simply having a logo. Branding is what differentiates you from your audience and the tools you use to communicate that. It also involve a visual brand identity system (logo, website, etc) but effective branding will always start with the clarity of the org’s direction.An org with strong vision, mission, goals, objectives, etc. and a weak visual brand identity appears amateurish. It suggests you are not ready for prime time.An org with weak vision, mission, goals, objectives, etc. and a strong visual brand identity appears as all style and no substance. This suggests that you will overpromise and underdeliver.A. Mission/Vision Alignmento Research,internal and external interviews to determine audience(s) o Present visual identity and messaging evaluation o Creative Brief detailing adjusted/new directionB. Visual Identityo Name/Logo (logo, logotype, etc)
o Applications (letterhead, bus. card, website, etc)
o Technical details (logo usage, color usage, etc)C. MessagingThe words you use with your logo bring it alive, make it tangible and memorable for your audience.
1. Taglines: short 2-6 words
2. Vision, Mission and Value Statements
3. Key Messages: 3-4 bullet points
4. Elevator Pitch: 10 seconds or less
5. Lexicon: A list of emotional words that simplify the message
6. Specific content (print, digital and multimedia)D. Marketing ChannelsPrintDisplayOnline/DigitalSocial MediaWhich channels are appropriate for your audience?E. Social Media Chart: Look at how much each age group spends time on social mediaYou can view more information with this chart at
Let's Talk!Full Name *Email *Project: (Check all that apply) *30 min. phone consultationBrandingMarketing MaterialsOther&Please enter any two digits *Example: 12 A collection of hand drawn cartoons based on my childhood and life experiences.Prophetik Soul Branding + Design
Branding your Stories to Life&Himalayan专辑_HimalayanBand of Skulls_在线试听 - 虾米音乐
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Band of Skulls专辑介绍：Released in 2012, Sweet Sour saw the bluesy Southampton guitar rock trio moving out of the garage and into a flat, offering up a lustrous, loud, and wistful (yet still gritty enough to evoke a few White Stripes comparisons) set of moody English alt-rock confections that provided a little distance from the myriad American post-garage rock revivalists that they're so often lumped in with. Himalayan, the trio's third long-player, takes one step forward and two steps back by dousing everything in a slick coating of chrome (thanks in large part to Yeah Yeah Yeahs producer Nick Launay), positioning the group somewhere between the cool, calculated swagger of Black Rebel Motorcycle Club and the equally copacetic posturing of the Duke Spirit. The sleek, cylindrical, and relatively soulless opener "Asleep at the Wheel" serves as the obvious litmus test, delivering an immaculately rendered sonic assault that's all style and no substance, sounding a bit like Muse attempting a Black Keys song, or vice versa. It's a template that's used with great frequency throughout the album's 12 cuts, many of which manage to just skate by on their manufactured panache, but there are occasions when the extra dollop of polish elevates instead of over-inflates, like on the relentless, piston-like "Hoochie Coochie," the lush and languid closer "Get Yourself Together," and the brooding, midnight-black highway rocker "I Feel Like Ten Men, Nine Dead and One Dying," the latter of which fuses the ghoulish retro-rockabilly gait of "Hollywood Babylon"-era Misfits with the meaty riffage of Icky Thump. Once again, Band of Skulls have proven that they have the chops and the moxie, but they still need more than a handful of memorable songs to seal the deal.
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disc 2 [Bonus Tracks]
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这么丑的封面我都没心情听了
说土豪金的那个，要笑死我了！吐槽封面而已，专辑推荐，超好听！
觉得是有一点想向女声版muse发展的赶脚……
2014 #NextBigJam 新专辑导航
收藏了这张专辑的人们...
Band of Skulls的其他热门专辑
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关注虾米：W-edge design - User experience design
User Experience Design - Creating Amazing User Experiences
User experience design, or UX design, is not just about the way a design looks, it's also about how the design functions. It is a collaborative and evolving process that
our team will work with you and continuously evaluate. In a nutshell, we carry out research with your customers and then design websites and digital solutions based around their needs and goals.
For us, the process begins by identifying and understanding your objectives and what the user needs, and ensuring that those two align. We like to talk about all the pieces of the picture from the short-sighted goals to the lofty visions of the future, the requirements of the user to the constraints of time and budget, and the scenarios that exist today that define the purpose for the application for the future.
With a shared understanding, we can begin our in-depth user research
that forms the foundation of delivering successful digital products, and our expertise in this area is what sets us apart from the rest.
Does this sound like something you need? to talk about how we can help with your user experience design challenges.
Digital Strategy
Get ahead of the competition with a user-centered digital strategy designed to deliver long-term business success.
Application & Product Design
Deliver the best user experience for your customers with intelligent digital applications tailored to your business goals and customer needs.
User Experience Design
User experience design delivers compelling, hard-working and highly innovative designs appropriate to your customers. We don't produce designs that are all style and no substance. We're passionate about delivering user-centered designs that ensure the best results for your brand.
Accessibility
An accessibility evaluation is a review of how well your digital products support the needs of disabled web users, carried out by one of our highly skilled consultants.
What we do
We deliver highly innovative customer experience strategies to achieve your business goals.
We create visually stunning customer-centered designs to drive your brand experience.
Usability Testing & Evaluation - We perfect digital products to ensure long-term success through rigorous usability testing and A/B testing.
Optimized for Lead Generation
Optimized for Lead Generation
Investing in User Experience
Designed to Optimize Sales
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听无止境：伊朗妇女的时尚之路
Fashion Police Patrol IranWith hardliners in power this year in Iran, there has been a crackdown to enforce the Islamic dress code. For some women, defying this law is the name of the game. Elizabeth Palmer reports.
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In Iran, spring fashion season brings this spring fashion crackdown, special police operations to enforce the Islamic dress code. This year with the
in power, it’s the harshest in years.
One arrest was filmed on a cell phone by bystanders: a young woman being bumbled into a police car for so-called immodest dress.
“I won’t go.” she screams. “Let go, you filthy pigs.”
Many Iranian women remain defiant, and in the mountains north of Tehran, where the authorities don’t venture, the daring do, showing off tight jeans, lots of hair and distinctly un-Islamic hats.
Tehran women keep a weather eye on a store window in this part of town because they act as a kind of political barometer. As soon as there’s a crackdown coming, the bright colors disappear and
When the regime talks tough, the tough go shopping.
“Scarf?”
“Oh, yeah. We have to go back there.”
I took a group of women to a Tehran mall to see where they draw the line these days.
This is a : the outer garment that has for many replaced the coverall chador .
“This is long, the length is good and it covers all of your body.”
Arsine explains what’s acceptable these days and what’s an arrestable offense.
“You can never wear this kind of shoes.”
“So nail polish will be even worse”
“Oh, my God yes, yes, nail polish is forbidden.”
And a dress that would be drop-dead
at a party would be a drop-dead offense in public.
“You will not dare you wouldn’t wear it on the street.”
“No I wouldn’t…….”But as a western reporter in Iran, I have to play it safe wearing the most basic of black models.
“You will never wear this.”
“No, never and ever.”
“Oh my God, sorry, this is ugly.”If this seems all style and no substance, that may be the point. The current regime is betting that women battling for freedom on the fashion front will have less energy for any larger, political fight.
（责编：sophieann）
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