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知乎日报：隐形眼镜要怎么选 网店里的那么便宜真的靠谱吗？
来源：新文阁
编辑：jian
导读 : 知乎的同学们，大家好，今天来和大家聊一聊隐形眼镜的价格问题!很多同学在知乎提问，为什么网上的隐形比实体店便宜那么多?到底是不是真的啊?我该如何辨别呢?这个问题，我们要分几个情况来看。先重点说一下，隐形眼镜属于三类医疗器械，需要国家食品药监局颁发的《医疗器械经营企业许...
　　知乎的同学们，大家好，今天来和大家聊一聊隐形眼镜的价格问题!
　　很多同学在知乎提问，为什么网上的隐形比实体店便宜那么多?到底是不是真的啊?我该如何辨别呢?
　　这个问题，我们要分几个情况来看。
　　先重点说一下，隐形眼镜属于三类医疗器械，需要国家食品药监局颁发的《医疗器械经营企业许可证》，无论线上还是线下，无论是你药店还是眼镜店，这个证必须要有，即使你是药店，你拥有药品销售许可，你拥有互联网药品公示证书，只要没这个证，都不代表你有隐形眼镜的销售许可。
　　药监局：购买彩色平光隐形眼镜需谨慎
　　这个东西很重要!首先，针对一个企业的产品，库存多少、真假、质量、储存条件、销售统计、食品药监局都是需要进行核实和验证以后，才会颁发这个证件的，而且每年都需要提交检测，抽查，到达许可期限以后还需要重新办理。当然也会有同学质疑监管力量，但试着想想，在有监管的地方如果都出现问题，那么没有监管的门店和商户不是更加危险? 反正我每次到夜市看到许多小摊贩兜售着连商标都没有的所谓日韩进口美瞳彩片，还有人在购买试戴时，我都想上去劝一句别在这买。
　　言归正传
　　至于为什么线上比线下要便宜呢?
　　首先，线上的确没有线下的各种所谓的成本，比如房租，比如销售人员等等，但是这一点来说，其实站不住脚，虽然网络没有了高昂的房租，但是同时也失去了自然流量，所以需要引流，也就是做广告，虽然没有销售人员，但是需要客服，所以总体来说有优势，但是这点来看优势并不明显。
　　当然也存在一些商家和厂商，代理商直接拿货的情况，但是线下门店谁又不是呢，大家都是从厂家和代理商拿的货啊，当然有时候会因为量的问题有一定的进货价格差异，但是差距也不会很大。
　　然后，线上大多数时候为了引流，做广告是一方面，另一方面就是制造爆款，打造一块相对低价的产品，采用批发价销售，甚至低于批发价销售，其实这样并不一定就亏本，因为超市有时候为了造势也会使用一样的策略，并且如果走量够多的话，厂家还会给予一定的返点提成，总的算下来，甚至不一定会亏损，毕竟采取了低价促销以后，无论是对流量的引入，还是客户未来购买的可能，都有了一定的帮助，很多客户在购买某一件单品的时候可能还会顺便买入其他高利润产品，无形中也起到了平衡作用，所以低价促销比单纯的打广告更加直观有效。这也就是一些同学说，之前买的某款产品是 60 元，可是第二次购买却涨到了 120 元的原因所在了。
　　还有呢，一些网络销售平台刚刚建立，为了培养用户粘性，开始进行产品的补贴销售，一方面采取上面价格引流的措施，采取爆款吸引顾客进店消费，另一方面，对无法获得返点，同时也很畅销的产品进行自我价格补贴，为顾客烧钱，这也是许多网购平台包括京东、大众点评等一直在做的事情。作为消费者，享受到了实在的优惠，但是这个优惠能持续多久，我们也都不得而知。
　　还有一种所谓的比实体店便宜很多，就值得大家注意了。那么就是假货，虽然天猫号称对假货打击严厉，但是我看了几个销售隐形的大药房虽然有药品准销许可，可是却没有三类医疗器械销售许可，不知道天猫是不清楚政策，还是有些大药房在打擦边球，而这些假冒伪劣的产品，在网上的销售也非常火爆，大家购买时一定要小心。
　　制造假冒&美瞳&一团伙被捣毁
　　看来那么多，大家应该对网络的价格优惠原因有了一定的了解，有真实的让利，有广告宣传的活动，也有假货的充斥，而作为线下的眼镜门店，难道就没有一点优势了么?其实不然。
　　作为隐形眼镜来说，对于佩戴者个人的要求其实是比框架眼镜要高很多的，并不是说随便一个人都可以戴，而且验配流程上，需求比框架眼镜要更加严格。不仅需要检查基本的屈光参数，还需要在此基础上进行其他专业检查。例如：
　　裂隙灯检查：观察上下眼睑是否存在滤泡、结石、炎症，检查角膜是否健康清晰，从而了解是否从最基本的条件上符合佩戴需求。
　　泪液测试：检查泪液质量和破裂时间，看是否有干眼，如果要佩戴是佩戴高含水量，还是低含水量的产品等。
　　眼压：是否适合佩戴隐形。
　　基弧：适合什么尺寸的隐形产品。带紧了缺氧，带松了滑动，影响矫正效果。
　　严格的检查还需要看角膜内皮细胞是否健康等等检查。第一次佩戴后要进行 2 小时的佩戴评估，然后还要进行第二天的配适评估，接着一周后再次检查。而这一切，都是必须要在线下门店进行的，而这一系列的检查，几乎都是免费的。
　　当这一些列的检查做完以后，针对第一次佩戴隐形眼镜的顾客，门店还会进行配适教学，教你如何摘戴，如何清晰，配适禁忌等等，在我工作的地方，购买一副隐形眼镜的流程，要比佩普通框架更加耗时，有时候，一些不明白的顾客还会和我说，我在外面摊上买美瞳，人家十几秒就给我带好了，到你们这里一两个小时还没走掉。其实他们不知道的是，作为有良心的商家，我们这么做是在为你负责，我们不希望你因为不健康的佩戴习惯导致眼部出现问题，因为正是因为无所谓的人太多，导致了现在问题也越来越多，出了问题也不在自己身上找原因，往往都是推给隐形眼镜，推给产品，推给商家。
　　所以如果你不会戴隐形眼镜，那么我建议前几次，尤其是佩戴不熟悉的时候，一定去有一定能力的门店进行适配检查和佩戴教学，这样，不仅保证你学到正规的佩戴方法和护理方法，当你忘记的时候，第二次还可以在进行温习，毕竟也不会有人因为你不会而收你费用。定期还可以到门店进行检查，发生问题，第一时间得到处理意见。
　　而当你已经熟悉的隐形佩戴，自己可以做到安全配适，那么你在哪里购买都可以，但前提一定是购买正规，可靠的产品，同时，也建议每年进行 1-2 次的眼部健康检查，发现问题及时解决，毕竟眼睛出问题可不是开玩笑的。
　　所以，当你还在犹豫实体门店为什么贵的时候，建议你多去几家门店，看看他们的隐形检查流程和教学是否专业，是否认真，如果检查认真仔细负责人，那么其实你是赚到了，毕竟那一套认真的检查和责任感不是网上十几块钱的优惠可以比拟的。
　　如果线下门店也和网上一下，你来买隐形，看上什么就买什么，也不给你检查，也不认真介绍的话，那的确就没有在他们家购买的必要了。毕竟你贵我可以理解，但是你又贵又不认真的态度，是不值得我去消费的。
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文章简介：知乎日报精选，如何以非常容易接受的方式让 IT 男们穿的不土气?
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知乎日报精选，如何以非常容易接受的方式让 IT 男们穿的不土气?。
IT男着装指南
小短，其实是人生苦短的短
我是来吐槽你们动不动就“清爽干净”的!(多图慎入)
T 恤 + 仔裤 + 帆布鞋首先你得长成这样啊
IT男着装指南
来看看失败的案例：
IT男着装指南
如果天王都能穿错衣服的话，你们怎么可能不偶尔失败啊!
大家不是吴彦祖或者刘德华，花一点时间把自己倒腾得好看一点究竟有什么不好的呢?
更何况 IT 是个没有多少女生的行业，假设因为你穿衣好看在地铁里被人搭讪交个女朋友哪怕只是交几个普通朋友不是很好吗?放眼望去 IT 行业密集的地段人人都 T 恤 + 仔裤 + 双肩包你哪来的优势呢?假设你有女朋友去找你下班一起吃饭看到这种场面会不会抓狂?
再换一个相对平凡一点的例子：
IT男着装指南
IT男着装指南
同样是衬衣 + 单肩包，哪一个好看一点?
—————
(↑后来看到知乎评论，发现真的是看不出来……)
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当然你可以说一个是剧照一个是日常拍摄，甚至可以说冏瑟夫已经算是长得好看的了，那么举一个长得不好看的例子：
IT男着装指南
这个算不算是长得不帅以及身材不好的案例?
来看看人家平时怎么穿的：
IT男着装指南
再来看看印度佬平时是什么样子：
IT男着装指南
IT男着装指南
几位是不是都比平时帅很多了?
如果你平常不关注八卦之类有没有惊艳到啊??
有没有被吓到啊???
有没有觉得人家很时尚啊?时尚的同时 gay 了吗?邋遢了吗?不干净不清爽了吗?有动力了吗?
还有时尚不是只有衣服鞋子，发型眼镜什么的能不能也讲究一点啊，以及不要再讲钱不钱的了好吗!
我都没有放正装! 认真买件 T 恤衬衣的能贵到哪里去啊!
聊气质和灵魂又有什么意思啊!你连把自己弄好看一点都做不到谁对你的灵魂有兴趣啊摔!凤姐和林志玲两个极端都摆在那里你们谁对她们的灵魂有过兴趣了?你们关注柳岩苍井空张馨予难道是因为气质吗??!!
—————
还有问题问的是“如何以 XX 的方式 XXXX”而不是什么叫土什么叫时尚啊!辩个毛线啊!土还不承认啊?
—————
认真地说，不要抱着“T 恤牛仔”这种标配活一辈子了，假设你连自己的 UI 都搞不定我怎么敢相信你们能做出好东西呢?假设你连自己都可以这样应付过去那还有什么是你们干不出来的呢?
回到正题回答提问者，假设你是对对方有兴趣就邀请他逛商场吧，看到你觉得他穿上可能好看的衣服卖萌撒娇地邀请他试一下，之后照镜子好看不好看他自己也不至于判断不出来;
假设你们是单纯的友情(……)也邀请他去逛商场吧，内容如上，害羞的话你可以说你弟弟要过生日了想买一件衣服给他他跟你身材比较像……对方单身又没那么忙的话一般都不会拒绝的。
等他自己能发现原来衣服和衣服之间是不同的之后，一切就简单很多了。当然，这是个长期工程，速成的也不是没有，不过没有意义，穿过这次之后下次他还是会很茫然的。
然后尽量不要自己做判断地买来送，除非熟到结婚十年的地步，否则女孩子对男装的判断有时候会非常不靠谱的，亲自上身试一下比较好。
Hino，8年漂在南半球，回国啦，接着漂呗~
我是来吐槽 T 恤 / Polo+ 牛仔裤 + 运动鞋这种打扮的。80% 的 IT 男 / 工科男 / 没有着装要求的工作男都是这个打扮;80% 从初高中开始到工作 10 年多还是这个打扮。
为什么 IT 男喜欢这么穿呢，因为
从小都这么穿，习惯了
周围人都这么穿，习惯了
也想改变，但是根本不知道要怎么去改变(女盆友的价值体现出来了)
要是穿的正式了怕被周围人笑话
(目前据观察这是所有想改变但是又不好意思去身体力行的人的最大障碍。比如第一次换了不同风格的装束的时候，走到街上觉得路人都在看自己;其实呢，路人根本不会注意到你，或者只觉得你穿了套衣服而已。)
顺便一说这也是很多人的心病。非但不敢勇于展现自己最好的一面，反而觉得如果自己比平时更好看一点是件不好意思的事情。很多人完成不了蜕变都是因为过不了自己这关。
然后在这个三件套基础上进化到 Smart Casual 绝对不是问题。
为什么是 Smart Casual?这是一个下班了赶公车挤地铁方便，上街溜达舒适，如果被妹子约去高档餐厅也不会被拦在外面，坐在一起也不会让妹子丢脸的打扮，我认为这是最适合在没有着装要求的公司工作人士的打扮。
有 IT 男认真的向我求助过，说现在越看自己觉得越土。我是这么改造他的。
=== 开始进化的分割线 ===
第一步，舍弃运动鞋
运动鞋就是运动时候穿的鞋子。而且一定年龄以后(主要是经济能力上去之后)请使用专业运动装备。首先是更不容易受伤，其次是舒服啊。跑步时适合足宽，紧贴住足弓，落地缓冲的跑鞋比平底的 airforce 舒服吧;出汗的时候快速排汗的运动 T 恤比会吸汗还贴在背上的棉布 T 恤舒服吧?
翻毛、褐色的皮鞋更少正式一点，很适合配搭卡其裤，从运动鞋转型过来落差较小，可以从这里入手。
另外我听过男人拒绝穿皮鞋 / 休闲皮鞋的说辞有：不舒服，穿了脚疼。让他们想想妹子们踩高跟鞋走路的样子。女人都能克服的困难男人不能克服吗?!
第二步，穿有领子的衣服，学会 / 把衣服戳在裤子里
Smart Casual 最重要的一点就是带领子。
先从用纯色 Polo 衫代替 T 恤开始，然后可以多穿衬衫。
什么?衬衫总是戳不紧，总是露出衣角来→选修身款的衬衫。
什么?觉得这样太正式了怕被同事笑话 → 参见上面第四条括号里面的。
另外衬衫不戳还可以配搭背心，圆领毛衣，开衫来减轻“正式”的感觉。比如
IT男着装指南
(图片随便找的，各位看个意思就行了)
第三步，用卡其裤取代牛仔裤
还有就是不要通过买大一号的裤子来掩盖身材上的不足。因为穿大一号的裤子和穿大一号的西装一样，无处不在散发着一个字——垮。收裤腿的裤子会让人看上去更干练，但是不要买紧身裤，小心被扔肥皂。
第四步，穿休闲西装外套
需要穿外套的时候尽可能选择休闲西装外套。跟舍弃运动鞋一样，勇敢的舍弃运动装，运动休闲装，以及……拉链帽衫!
不知道里面搭什么就选择纯色的，圆领的 T 恤或者毛衣，下面深色牛仔裤，深色休闲皮鞋。
IT男着装指南
为什么选择帅西装而不是帅夹克呢?因为西装通常比夹克长!!!遮腰遮臀啊!!
双肩包和电脑包都可以。双肩包请选黑色纯色，电脑包请手提，单肩背还凑合，斜跨背电脑包绝对 NG!
不是所有人都可以变帅，但是所有人都可以变瘦。
另外 Zara 和 Uniqlo 的中国网站上有很多可以参考的例子，而且都是可以买得到的东西。Zara 网站上单品都是模特搭配好全套出现的，学着穿就行了。
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战斗型英雄
刺杀型英雄
辅助型英雄
专家型英雄
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