One&energy-drink&company&has&better&stock&returns&in&the
The meteoric rise of tech giants like Apple, Google, and Netflix
has been well documented. And if you were going to make a list of
the best investments over the past decade, those would no doubt
immediately come to mind.
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ALT="One&energy-drink&company&has&better&stock&returns&in&the"
TITLE="One&energy-drink&company&has&better&stock&returns&in&the" /> Simon Desmarais/Flickr
Monster is a stock market monster.
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How Monster Energy Became The Military's Favorite Beverage
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The Unsavory Story Behind Odwalla's Rise To Supermarket
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Why Acquire The Whole Company When You Can Acquire Just Part Of
The Company?
But when Dadaviz analyst Alis Pitchkhadze actually looked at the
data of best stock market investments over the past nine years, she
found something strange. There were two companies at the top you
might not expect.
The first , a website that helps users find
discount rates for things like airline flights and
Pitchkhadze found that an investment of $10,000 nine years ago
would now be worth a shocking $465,150.92. That's a return of about
The other company that rose above Google, Apple, and Netflix was
Monster Beverage Corporation, maker of Monster energy drinks. The
stock has ballooned to over 40 times its original value over the
past nine years. And Monster is now actually the top-selling
cold beverage in the Army & Air Force Exchange
Steve Jobs once allegedly lured former Apple CEO John
Sculley away from Pepsi with the line : "Do you want to sell
sugar water for the rest of your life or do you want to come with
me and change the world?”
Now it seems that over the past nine years, sugar water (with a
bit of guarana) has beaten Apple's stock. Of course, that's not to
say that Monster has changed the world in a more profound way than
Apple. But it certainly has found a way to get investors insane
See the full chart of incredible investments below:
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This article needs more
or relies too heavily on primary sources. Please review the contents of the article and
if you can. Unsourced or poorly sourced material may be challenged and . (January 2014)
Guarana ( from the
guaraná ), Paullinia cupana,
P. crysan, P. sorbilis) is a
family, , native to the
and especially common in . Guarana features large leaves and clusters of , and is best known for the seeds from its fruit, which are about the size of a coffee bean. As a , guarana is an effective stimulant: its seeds contain about twice the concentration of
found in coffee seeds (about 2–4.5% caffeine in guarana seeds compared to 1–2% for coffee seeds).
As with other plants producing caffeine, the high concentration of caffeine is a defensive
that repels
from the berry and its seeds.
The guarana fruit's colour ranges from brown to red and contains black
which are partly covered by white . The colour contrast when the fruit has been split open has been which has formed the basis of an origin myth among the
The word guarana comes from the
word guara-ná, which has its origins in the
word for the plant, warana, that in Tupi-Guarani means "fruit like the eyes of the people"
Guarana plays an important role in
culture. According to a myth attributed to the Sateré-Maué tribe, guarana's domestication originated with a
killing a beloved village child. To console the villagers, a more benevolent god plucked the left eye from the child and planted it in the forest, resulting in the wild variety of guarana. The god then plucked the right eye from the child and planted it in the village, giving rise to domesticated guarana.
The Guaranís would make an
by shelling, washing and drying the seeds, followed by pounding them into a fine powder. The powder is kneaded into a dough and then shaped into cylinders. This product is known as guarana bread, which would be grated and then immersed into hot water along with sugar.
This plant was introduced to
in the 16th century by , ,
and other Spaniard chroniclers. By 1958, guarana was commercialized.
A partial list of the components of guarana seeds.
Chemical component
9,100–76,000
50,000–60,000
50,000–120,000
The table contains a partial listing of some of the chemicals found in guarana seeds, although other parts of the plant may contain them as well in varying quantities.
According to the Biological Magnetic Resonance Data Bank, guaranine (better known as ) is found in guarana, and is identical to caffeine derived from other sources, like , , and . Guaranine, theine, and mateine are all synonyms for caffeine when the definitions of those words include none of the properties and chemicals of their host plants except caffeine. Natural sources of caffeine contain widely varying mixtures of
other than caffeine, including the
stimulants
and other substances such as , which can form insoluble complexes with caffeine. The main
found in guarana are
Guarana seed powder
Guarana is used in sweetened or carbonated
and , an ingredient of
or contained in capsules. Generally,
obtains most of its caffeine from guarana.
, which is the third-largest consumer of soft drinks in the world, produces several soft drink brands from guarana extract. The Portuguese word guaraná is widely used in Brazil as a reference to soft drinks containing guarana extract. Popular brands include , , and .
is the branch of a popular energy drink in Serbia.
are also brands which contain guarana in some varieties.
In the United States, guarana has received the designation of "" by the American .
Preliminary research has shown guarana may affect how quickly the body perceives itself to be full. One study showed an average 5 kg (11 lb) weight loss in a group taking a mixture of , guarana, and , compared to an average one-pound loss in a placebo group after 45 days. Although inconclusive about specific effects due only to guarana, this study differs from another showing no effect on body weight of a formula containing guarana.
Guarana extract reduced aggregation of
by up to 37 percent below control values and decreased platelet
formation from
by 78 percent below control values. It is not known if such platelet action has any effect on the risk of
Johannes, Laura (March 2, 2010). "Can a Caffeine-Packed Plant Give a Boost?". . p.&#160;D3.
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