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aSurveyAmongtheCompanies
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MikaPaassilta,SimoMoisio,LauraJaakola&HelyHggman
Voice oftheNordic Wild BerryIndustry
aSurveyAmongtheCompanies
Coverphoto:IlkkaJaakola ISBN978\951\42\9041\1 OuluUniversityPress,Oulu2009
PREFACE 1 BACKGROUND…………..………………………………………..……………………………………………..6 1.1 WildberrybusinessintheNordiccountries…………………………………………………..6 1.2 Statisticsonbilberryexportandimport............................................................9 1.3 Challengesfacingwildberrycompanies..........................................................11 1.4 Intercompetitorcooperation...........................................................................14 2 METHODOLOGY .................................................................................................19 . 2.1 Trackingdownrespondents.............................................................................19 2.2 Methodsandthequestionnaire......................................................................20 3 RESULTS..............................................................................................................23 3.1 ThewildberrysectorintheNordiccountries..................................................23 3.2 Wildberryrawmaterialsupply........................................................................26 3.3 Cooperationinlogistics………………………………………………………………………………..30 3.4 ProcessingberriesandjointR&D…………………………………………………………………33 3.5 Commonpracticeforimprovingtraceability ……………………………………………..39 … 3.6 JointNordicwildberrybrand……………………………………………………………………….43 3.7 Jointexhibitionstands…………………………………………………………………………………46 3.8 Cultivatingvacciniummyrtillus…………………………………………………………………….49 4 CONCLUSIONS……………………………………………………………………………………………………51 LITERATURE ANNEXES
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